The Southern Co-operative are an independent regional business with 140 years of history and 250 community food stores and funeral homes across eleven counties in Southern England.
We were approached by TSC as they were looking for a seasonal Christmas campaign that could grow brand engagement, provide data capture and drive store footfall and purchase.
Our campaign resulted in over 13,000 user sign ups, just under 12,000 prizes awarded and almost 200,000 people exposed to the TSC brand through Facebook advertising alone.
"Working with MRS on our first digital campaigns has been a really enjoyable experience. The MRS team demonstrated brilliant creative thinking to deliver fun, engaging campaigns. Over the last 12 months, they have helped us to take a massive step forward."- Southern Co-Operative
Christmas with Co-op was a resounding success in every aspect. Over 13,000 people signed up to the campaign, with over 5,500 of them fully buying in to TSC’s brand and agreeing to receive further marketing communications.
Just under 100,000 calendar windows were opened and almost 12,000 prizes were awarded, with all but 5 of them (which were high ticket items) needing to be redeemed by visiting a TSC store. This drove huge footfall for TSC during one of the busiest times of the year. Almost 200,000 people were also exposed to TSC’s brand via Facebook advertising alone.
Further to this TSC were able to increase their appeal to the younger market and simultaneously implement a full digital redemption process. This gives them the ability to move forward with future digital redemption campaigns and continue to activate brand advocacy within the younger marketplace.
people reached through Facebook advertising
users signed up to 12 Days of Co-op
visits to the platform
calendar windows opened
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