Open Doors With a bespoke digital campaign

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MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
zzaponline
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
ovlovt5se
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

The Brief

The Southern Co-operative are an independent regional business with 140 years of history and 250 community food stores and funeral homes across eleven counties in Southern England.

We were approached by TSC as they were looking for a seasonal Christmas campaign that could grow brand engagement, provide data capture and drive store footfall and purchase.

Our campaign resulted in over 13,000 user sign ups, just under 12,000 prizes awarded and almost 200,000 people exposed to the TSC brand through Facebook advertising alone.

"Working with MRS on our first digital campaigns has been a really enjoyable experience. The MRS team demonstrated brilliant creative thinking to deliver fun, engaging campaigns. Over the last 12 months, they have helped us to take a massive step forward."

- Southern Co-Operative

The Result

Christmas comes early for Co-op

Christmas with Co-op was a resounding success in every aspect. Over 13,000 people signed up to the campaign, with over 5,500 of them fully buying in to TSC’s brand and agreeing to receive further marketing communications.

Just under 100,000 calendar windows were opened and almost 12,000 prizes were awarded, with all but 5 of them (which were high ticket items) needing to be redeemed by visiting a TSC store. This drove huge footfall for TSC during one of the busiest times of the year. Almost 200,000 people were also exposed to TSC’s brand via Facebook advertising alone.

Further to this TSC were able to increase their appeal to the younger market and simultaneously implement a full digital redemption process. This gives them the ability to move forward with future digital redemption campaigns and continue to activate brand advocacy within the younger marketplace.

200,000

people reached through Facebook advertising

13,000

users signed up to 12 Days of Co-op

96,681

visits to the platform

11,857

prizes awarded

98,846

calendar windows opened

Want results like these?    Get in touch

What We Did

Platform Build

At its core the advent calendar platform was a vehicle for driving brand engagement, capturing data and awarding prizes to drive redemption and store footfall. To achieve these objectives the calendar unlocked a new door every day that could be opened to hopefully reveal a prize. If a prize was won a coupon was emailed to the recipient to allow them to redeem it at their nearest TSC store. We were also aware of the need for the calendar to work across platforms and so built it from the ground up to work responsively. The result was a platform that drove almost 100,000 total visits across the 12 Days of Co-op.

Content Creation

If a prize wasn’t won the participant was instead presented with a unique piece of value added content. This ranged from Christmas checklists through to recipes that promoted the usage of TSC products that could be picked up in store. This content, all social media advertising creative and calendar imagery and text was designed and built in-house by our expert teams and provided a unique and appealing end-to-end experience for all users.

Digital Redemption

This campaign was also a critical step in allowing TSC to outfit their stores to receive digital redemptions via mobile device, allowing them to prepare themselves for future campaigns. We supported TSC in setting up redemption functionality in their 250 branches, using iPads and a database system. The calendar was specifically developed to provide digital coupons that were mobile device friendly and could be saved directly to a devices’ photo library. This was also a key step in helping TSC appeal to a younger generation and market place who are heavily reliant upon mobile devices. By placing the entire journey, from initial discovery via social media, through platform usage, to digital redemption in the palm of a users hand we succeeded in making TSC’s brand accessible to everyone.

Social Media Advertising

The platform and campaign was built with social media advertising at its core. We knew that, through the use of demographic targeting and carefully built advertising audiences, we would be able to accurately target individuals within TSC’s store catchment areas and minimise wasted spend. TSC were also keen to reach a younger demographic than they had previously been able to and we were also confident we could achieve this through social media. With advertising running for the duration of the campaign, alongside daily boosted posts, we kept the campaign in view of hundreds of thousands of targeted individuals. The end result was an engaged audience of almost 200,000 people in the 18 -35 bracket through Facebook advertising.

Data Capture & Email

TSC were also very interested in building their email database to enable them to market to brand advocates in the future. To achieve this we required an email address upon sign up and encouraged users to agree to further marketing with the promise of advent calendar updates (so they wouldn’t forget to return each day for their chance to win). At all stages we asked people to opt in to receive future communication from TSC and succeeded in growing their email database by over 5,500 users.