In 2014, V8 set us the task of re-engaging V8 Original drinkers and encouraging adoption of the product among younger demographics. We were also challenged with building awareness of V8's brand new V-Fusion product range, competing with popular chilled juices.
We completely refreshed V8's brand image online. This started with a full rebuild of the V8 website, utilising fun aesthetics and a bright colour palette. Tasked with marketing the V8 brand online in the UK, we rolled out a fresh and fun approach across all digital channels.
"I would definitely recommend MRS for any brand activity in the digital / social media space. They understand the brand well, are passionate about their ideas to drive the brand forward and have good attention to detail."- V8 Juice
The V8 brand website now consistently receives over 10,000 hits per month and on Facebook reaches 100,000+ users per month. The knock-on effect of this has been measurable both in-store and online, where we've seen a marked rise in users searching for the V8 brand and its products. The relationship continues to grow, with KPIs being exceeded and levels of success growing daily. As with all clients, MRS are extremely proud to be an extension of the V8 brand.
increase in relevant search traffic in just 4 months
users reached through social media
people engaging the brand over a month-long campaign
new users a month on the Fruit & Veg Machine in the first year
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