Juicy marketing Raises brand awareness for V8 Juice

★★★★★ Rated 4.9 on
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MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
zzaponline
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
ovlovt5se
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

The Brief

In 2014, V8 set us the task of re-engaging V8 Original drinkers and encouraging adoption of the product among younger demographics. We were also challenged with building awareness of V8's brand new V-Fusion product range, competing with popular chilled juices.

We completely refreshed V8's brand image online. This started with a full rebuild of the V8 website, utilising fun aesthetics and a bright colour palette. Tasked with marketing the V8 brand online in the UK, we rolled out a fresh and fun approach across all digital channels.

"I would definitely recommend MRS for any brand activity in the digital / social media space. They understand the brand well, are passionate about their ideas to drive the brand forward and have good attention to detail."

- V8 Juice

The Result

Boosted brand awareness and huge visibility

The V8 brand website now consistently receives over 10,000 hits per month and on Facebook reaches 100,000+ users per month. The knock-on effect of this has been measurable both in-store and online, where we've seen a marked rise in users searching for the V8 brand and its products. The relationship continues to grow, with KPIs being exceeded and levels of success growing daily. As with all clients, MRS are extremely proud to be an extension of the V8 brand.

482%

increase in relevant search traffic in just 4 months

1,200,000+

users reached through social media

1,000,000

people engaging the brand over a month-long campaign

1000

new users a month on the Fruit & Veg Machine in the first year

Want results like these?    Get in touch

What We Did

SEO

With zero organic visibility online, V8 needed a targeted SEO strategy that would position the brand in organic search where they could provide a relevant answer to consumer demand. Looking for fruit and veg juice, a vegetable drink or even UK juices? You'll find V8 in the top 5 results in Google - just 3 of almost 200 relevant keywords now in positions 1-20.

Content

We wanted to create content that would bring thousands of users to the V8 site and have them coming back for more. Our answer? The V8 Fruit & Veg Machine! This simple online game, designed to be addictively fun, proved hugely successful in raising awareness of the brand's juices and distributing product samples.

Competitions

Run of the mill competitions alone weren't enough for V8. So, in January 2015, our ActiV8 campaign had thousands of consumers having fun and getting fit; all to win V8 branded merchandise to wear at the gym!

Outreach

We needed to amplify all the content we were producing for the V8 brand. Utilising a dedicated outreach strategy and careful relationship building, we have been able to multiply V8's organic reach by encouraging others to share our great content.

Social

Daily engagement is essential to keep a brand alive online. We were quickly able to plug into what V8's target audience enjoyed seeing on Facebook and saw engagement grow quickly as a result.

Email

Using snappy headlines and visual content we managed to cut through the noise of cluttered inboxes, delivering engaging content when readers want it most.