SaaS SEO Agency
Next-gen SaaS SEO for lasting growth in a changing search landscape
Are you looking for a trusted SaaS SEO agency that understands the unique challenges of growing your organic visibility in a competitive digital landscape?
MRS is an award-winning UK SEO agency with over 25 years of experience. We help SaaS companies increase search visibility, generate qualified leads, and drive long-term organic revenue.
As an established agency, we specialise in tailored, results-driven strategies designed specifically for SaaS businesses operating in both B2B and B2C markets. Our dedicated team has an in-depth understanding of the SaaS industry and its nuances.
We go beyond standard SEO practices to help you deliver sustained business growth, strengthen your brand visibility, and position you ahead of the competition.
MRS Digital won Best Use of Search B2B (SEO): Large at the European Search Awards 2024 for our work with Staffology
Our Award-Winning SEO Work with Staffology
+79%
monthly organic leads YoY
+94%
monthly organic traffic YoY
+408%
ROI on SEO activity in first 12 months
“Staffology is in an extremely crowded market and we knew we’d have a tough time ranking for keywords like ‘HR software’, yet in the last 12 months we have climbed from 73rd to 12th. We’re now in position 4 for ‘payroll software’ too, positioned above Sage and all other established IRIS payroll products. MRS has more than exceeded our expectations.“
Why you need specialist SaaS SEO
Our SEO strategies are tailored for SaaS brands, focusing on improving search rankings, expanding organic reach, and increasing qualified leads. By analysing your current performance, competitors, and the SaaS search landscape, we design SEO strategies that generate measurable, lasting growth for your business.
But why choose a specialist? SaaS companies face distinct challenges in SERPs; however, our specialist MRS service ensures you can stay ahead of the competition and remain visible in a challenging search landscape. Specific challenges include:
AI Search (GEO) is here
Whilst AI search currently makes up a smaller percentage of total search traffic compared to Google, there is no denying that it’s growing month by month as users’ search behaviour evolves.
In an industry as forward-thinking and innovative as SaaS, it’s integral to both understand the changing face of search and work with an agency that incorporates this shift as part of the ongoing strategy.
Competitive Search Landscape
The SaaS sector is highly competitive in search, which we welcome as a personal challenge at MRS. Ranking for SaaS related keywords, whether informational or transactional, often demands real expertise.
To succeed, SaaS brands need a strong strategy and original, user-focused content that stands out and truly helps searchers.
Your Money or Your Life (YMYL)
Your Money or Your Life, or YMYL, is a term from Google’s Search Quality Rater Guidelines. It covers topics that can affect a person’s health, finances, safety, or overall well-being. Because of the potential impact, Google expects YMYL content to come from proven experts and trusted sources.
For SaaS brands, this means demonstrating strong E-E-A-T (Experience, Expertise, Authoritativeness, Trust) to users, Google, and LLMs like ChatGPT.
Building trust
Trust is everything in the SaaS sector, and many sites still fall short. High trust signals, such as authoritative content and positive user experiences/reviews, can help brands stand out in a highly competitive market.
Trusted sites encourage longer visits, reduce bounce rates, and increase conversions. Moreover, Google values trustworthiness as part of its quality metrics, so strong trust helps improve search rankings and organic visibility, driving sustainable growth.
Request your SaaS SEO proposal.
Get in touch and see how we can help maximise your ROI and get the results you deserve.
What’s included in our SaaS SEO services?
All our SEO work is fully customised to your business’s unique goals and needs, so the focus on different elements of SEO varies accordingly. We don’t offer fixed packages, but our services typically include a combination of extensive keyword research, on-page and technical SEO, content creation, digital PR and continued performance analysis.
Technical SEO
Without good technical SEO, even the best SaaS content won’t rank as well as it should. Therefore, we undertake audits to identify any technical problems that may be impacting your search visibility, such as broken links and slow-loading pages.
The primary objective is to make it as easy as possible for Google and AI bots to crawl your website and then deliver your content directly to the target audience.
SEO Strategy & Keyword Strategy
After analysing your website and the wider SaaS search landscape in detail, we develop a customised SEO and keyword strategy tailored to your specific business goals. This comprehensive plan outlines the key actions and keyword assignments needed to improve your search performance.
Onsite Content Strategy
Creating strong and compelling content that meets the search intent of the user is the foundation of any SEO strategy. Whether creating new landing pages, optimising sales funnels, or crafting informative guides, our skilled digital content writers use data-driven insights to ensure every piece aligns with your goals.
We also understand the importance of optimising for AI, ensuring that your business is answering questions your audience is asking to become a cited source.
Digital PR & Outreach
Reaching new audiences and building brand authority is important in the competitive SaaS landscape. Our digital PR experts create compelling content, connect with journalists, and secure valuable backlinks and citations from reputable industry publications to elevate your visibility across Google and LLMs.
SEO Reporting
Each month, you’ll receive a detailed SEO performance report with key data, metrics, and expert insights. This ensures full transparency on your website’s progress and lets you hold us accountable for organic performance.
Why should MRS be your next SaaS SEO agency?
We’re a data-driven, creative-thinking, multi-disciplinary team that has a deep understanding of SEO, specifically within the SaaS sector. Why not utilise our years of experience and let us craft a bespoke SEO strategy that takes your business to the next level?
+ We have a genuine passion for SaaS
Our team is made up of SEO experts, Digital PR specialists, technical wizards, and everything in between; all with a genuine passion for software as a service. We combine our skills to make a real difference to your search performance.
+ We’re an award-winning integrated search agency
In 2024, we won Best Use of Search B2B (SEO): Large at the European Search Awards 2024 for our work with Staffology.
+ We stay at the cutting edge of SEO
We’re ready for the changing landscape of SEO and whatever AI will bring. We’ve weathered every Google algorithm storm over many years, so we’re here and ready to stand firm.
Specialist SEO platforms we use for SaaS companies
Ahrefs
Allows us to explore competitors as well as research keywords and backlinks.
Ahrefs Brand Radar
Allows us to monitor your brand’s presence across ChatGPT.
Google Search Console
Helping us measure and report on site health, site search traffic, and performance.
AWR
Up-to-date keyword ranking and visibility data across devices and specific locations.
Lumar
Maps in accessibility and intelligence to give us a broader picture of what your website is doing.
Google Analytics 4
Gives us insight in a more customisable way and from a variety of platforms.
At MRS Digital, we develop our own bespoke tools, including:
Request your SaaS SEO proposal.
Get in touch and see how we can help maximise your ROI and get the results you deserve.
SaaS sector SEO FAQs
If you have more questions about our award-winning SaaS SEO service, our FAQs might have the answers you’re looking for:
Optimising websites for organisations operating in the SaaS space demands a tailored approach that can encompass regulatory and compliance regulations.
Although the fundamentals of SEO remain the same in SaaS SEO, extra attention may need to be paid (depending on the software) to enhance your E-E-A-T (Experience, Expertise, Authority, Trust) signals which Google places extra emphasis on.
If the nature of your software places you in the YMYL category, then Google will hold your content to a higher standard to protect users. Our in-house experts can help ensure your website promotes all the necessary signals to position you as a genuine authority within your sector.
In truth, winning at SaaS SEO is tough. You’ll likely have multiple high-authority competitors, whilst legal barriers and limited in-house SEO resources often halt growth before it starts. With our specialist SaaS SEO team, you get the expertise and hands-on support needed to overcome these challenges and deliver faster results.
Our experts help you identify your next steps, build an effective campaign, and draft engaging content that benefits your users.
Absolutely, in fact we would encourage it as no one knows your business better than you.
Merging your internal industry and product insight with our specialist SEO knowledge often results in the perfect combination when trying to increase search visibility.
SEO isn’t usually an immediate quick fix, and it can take time before seeing an improvement in organic traffic. At MRS, we focus on creating robust SaaS SEO strategies that drive long-term and sustainable results – not temporary, short-term wins.
Let’s get started
Fill out the form and a specialist will get back to you within the next working hour.
You’re going to love our SEO if….
- You’re sick of seeing your competitors on top
- You love the sound of speaking to a human and not an SEO robot
- You can handle the results we’ll deliver
Thanks!
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