Email
Marketing

Email automation management

Direct marketing that delivers engagement

Email marketing drives more conversions than any other marketing channel, including search and social. In our experience, more than 50% more people buy something online as a result of email marketing compared to organic search. Consider how valuable an open from you can be. Harnessing the power of email allows you to reach your audience, build a relationship and retain their interest in your brand.



Anatomy of an Amazing Email

An amazing email is specifically designed to draw eyes and encourage clicks. And it starts with your audience.

A carefully cultivated email list allows you to create personalised emails that reach people most likely to convert.

The subject line is catchy and to the point. It sets up expectations and can include emojis for up to 50% higher open rates.

To maximise readability and minimise distraction, use clear and concise copy that highlights what's important. Make your call to action button stand out by using a bright contrasting colour.

A great CTA uses active verbs to encourage proactivity.


The MRS team demonstrated brilliant creative thinking to deliver fun, engaging campaigns. Over the last 12 months, they have helped us to take a massive step forward."
Local Marketing & Insight Manager - Southern Co-Op
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170k

Customers signed up to regular emails from one campaign

"Our online ticket sales have significantly increased. MRS are a pleasure to work with."
Ronnie Scott's
42%

Email opt-in rate

"By year end they had delivered an 800% ROI on our advertising budget."
Southern Co-Operative

Why Choose MRS Digital As Your Email Marketing Agency?

Some people consider email as a ‘fire and forget’ marketing channel, but we know better. We believe that successful email marketing requires dedication and refinement. By tracking, testing and fully integrating your email marketing we deliver real value into your customers’ inboxes.



Constantly Tracking

Your users’ journey doesn’t stop with an open. We track their whole interaction with your email and website to give you the insight you need.

Always Testing

Sometimes all it takes is one word to turn a junked email into a new customer. Using an iterative approach, we never stop testing and refining to drive success.

Full Integration

Email is usually one part of a larger marketing puzzle. We consider all your channels, and how they interact, to ensure a seamless experience for your clients and better results for you.

Meet the Team

Our email marketing campaigns involve our highly skilled team of digital marketing experts, designers and content writers. Find out more about the people you'll be working with.

About Us

Part Of A Bigger Picture

Including email as part of a well-structured marketing strategy creates a unified and successful brand experience.

It’s an integral part of any marketing strategy because of its targeted and personal approach.

Each email sent needs to be carefully crafted, from the subject line to the call to action, in order to maximise your impact and interlink with your other channels. Thankfully, that’s what we’re great at.

How We Cultivate A Relationship

Delivering engaging content through email will inspire your audience and drive them to your website as loyal brand advocates.

With over 80% of consumers saying they want to receive emails from brands that they are interested in, email marketing is a treasure trove of customer engagement.

By speaking the language your audience engages with, and effectively mixing value added content with your sales and marketing messages, we help you build a relationship that lasts.

We work hard to ensure that your email marketing campaigns are GDPR compliant    Find Out More

Our Email Marketing Services

Creating emails that drive clicks and conversions isn’t a simple process. Thankfully, we’re good at it. 
Click below to find out more about how we do it....

Email Marketing For eCommerce

If you sell products through your website, email marketing is a must. Correctly crafted campaigns get people ready to buy before they’re even on your website

Marketing Automation

Whether you want to save time, streamline your relevancy, sell more products or boost customer loyalty; marketing automation is the key.

Brand Newsletters

Once your brand has won a customer, how do you turn them into an advocate? Regular contact with relevant and value added content will keep them coming back for more.

Template Design

Having a great proposition is one thing, having a template that looks and works effectively is another. Our in-house design team combine your brand, your proposition and their design flare to create engaging and converting email campaigns.

Email Tracking

Do you truly understand the value of your email marketing? We look deeper than just open rates and clickthroughs by utilising custom URLs and heatmapping. This allows us to understand your customers’ experience once they enter your website and keep improving.

GDPR Compliance

With data protection more critical than ever, it’s important to ensure your email marketing campaigns adhere to the new General Data Protection Regulation (GDPR). We’re in the know and will help ensure you stay compliant.

Ready to start getting the opens you deserve?

Pop in and visit us for a free consultation. We'll help you create a email marketing campaign bursting with personality. Take the plunge and get in touch

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