Email marketing drives more conversions than any other marketing channel, including search and social. In our experience, more than 50% more people buy something online as a result of email marketing compared to organic search. Consider how valuable an open from you can be. Harnessing the power of email allows you to reach your audience, build a relationship and retain their interest in your brand.
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The MRS team demonstrated brilliant creative thinking to deliver fun, engaging campaigns. Over the last 12 months, they have helped us to take a massive step forward."
Local Marketing & Insight Manager - Southern Co-Op
Some people consider email as a ‘fire and forget’ marketing channel, but we know better. We believe that successful email marketing requires dedication and refinement. By tracking, testing and fully integrating your email marketing we deliver real value into your customers’ inboxes.
Your users’ journey doesn’t stop with an open. We track their whole interaction with your email and website to give you the insight you need.
Sometimes all it takes is one word to turn a junked email into a new customer. Using an iterative approach, we never stop testing and refining to drive success.
Email is usually one part of a larger marketing puzzle. We consider all your channels, and how they interact, to ensure a seamless experience for your clients and better results for you.
Including email as part of a well-structured marketing strategy creates a unified and successful brand experience.
It’s an integral part of any marketing strategy because of its targeted and personal approach.
Each email sent needs to be carefully crafted, from the subject line to the call to action, in order to maximise your impact and interlink with your other channels. Thankfully, that’s what we’re great at.
Delivering engaging content through email will inspire your audience and drive them to your website as loyal brand advocates.
With over 80% of consumers saying they want to receive emails from brands that they are interested in, email marketing is a treasure trove of customer engagement.
By speaking the language your audience engages with, and effectively mixing value added content with your sales and marketing messages, we help you build a relationship that lasts.
Creating emails that drive clicks and conversions isn’t a simple process. Thankfully, we’re good at it. Click below to find out more about how we do it....
If you sell products through your website, email marketing is a must. Correctly crafted campaigns get people ready to buy before they’re even on your website
Whether you want to save time, streamline your relevancy, sell more products or boost customer loyalty; marketing automation is the key.
Once your brand has won a customer, how do you turn them into an advocate? Regular contact with relevant and value added content will keep them coming back for more.
Having a great proposition is one thing, having a template that looks and works effectively is another. Our in-house design team combine your brand, your proposition and their design flare to create engaging and converting email campaigns.
Do you truly understand the value of your email marketing? We look deeper than just open rates and clickthroughs by utilising custom URLs and heatmapping. This allows us to understand your customers’ experience once they enter your website and keep improving.
With data protection more critical than ever, it’s important to ensure your email marketing campaigns adhere to the new General Data Protection Regulation (GDPR). We’re in the know and will help ensure you stay compliant.
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