Think about how often you check your email. Consider how valuable an open from you can be. Harnessing the power of email allows you to reach your audience, build a relationship and retain their interest in your brand.Send us One (We’ll Open It, We Promise)
Anatomy of an Amazing Email
An amazing email is specifically designed to draw eyes and encourage clicks. And it starts with your audience. A carefully cultivated email list allows you to create personalised emails that reach people most likely to convert.
The subject line is catchy and to the point. It sets up expectations and can include emojis for up to 50% higher open rates.
To maximise readability and minimise distraction, use clear and concise copy that highlights what's important. Make your call to action button stand out by using a bright contrasting colour. A great CTA uses active verbs to encourage proactivity.
Some people consider email as a ‘fire and forget’ marketing channel. We’re not some people; we’re your trusted email marketing company. By tracking, testing and fully integrating your email marketing we deliver real value into your customers’ inboxes.
A well-executed email marketing campaign has always been a highly effective and proven way of targeting communication to the right people at the right time.
Part Of A Bigger Picture
Including email as part of a well-structured marketing strategy creates a unified and successful brand experience.
It’s an integral part of any marketing strategy because of its targeted and personal approach.
Each email sent needs to be carefully crafted, from the subject line to the call to action, in order to maximise your impact and interlink with your other channels. Thankfully, that’s what we’re great at.
How We Cultivate A Relationship
Delivering engaging content through email will inspire your audience and drive them to your website as loyal brand advocates.
With over 80% of consumers saying they want to receive emails from brands that they are interested in, email marketing is a treasure trove of customer engagement.
By speaking the language your audience engages with, and effectively mixing value added content with your sales and marketing messages, we help you build a relationship that lasts.
“MRS manage my location targeted email campaigns to drive sales and site installs. This lets me reach my chosen audience with monthly messaging that converts into business. Email is now one of my most effective marketing channels.”