Your ecommerce website relies on its online visibility. That's why, if you're looking for long-term success, SEO is quite possibly the single best investment a brand can make. When you're working in an environment where the smallest changes can affect your sales performance, you need an agency that knows its business. Here at MRS, we pride ourselves on successful ecommerce SEO strategies built on solid experience and a data-driven, behavioural approach. We continue to refine our ecommerce SEO strategies so you can be safe in the knowledge that your site's visibility is in expert hands.Enquire Now
Many agencies will treat an SEO strategy for an ecommerce company like any other. This is a mistake. Ecommerce SEO is an entirely different beast. A beast that demands a strong grasp of ecommerce search behaviour, precision measurement and specialised SEO techniques to tame. Understanding your customers' buying process and being able to target them at multiple stages in this cycle is imperative, and is something a reputable ecommerce SEO company would never overlook.
You're trying to reach a searching customer, but where are they? What are they looking for? Perhaps they know exactly what they want and are looking the best price online. Or, they might need your product without even knowing it exists. These need vastly different SEO strategies. Key stages to consider in ecommerce SEO include:
The web user is curious. They have a need but aren't quite sure how to fill it. The user will likely be asking Google questions at this stage.
Example online search: ‘what is 4K?'
The user has recognised that they want something and roughly what it is. They will want validate their feelings and find out more about the product/service.
Example online search: ‘is it worth getting a 4K TV?’
This is the stage when a web user looks at many options to filter down their search – educating themselves on the subject matter.
Example: ‘best 4K TVs’
Now that a user is more educated on the matter, they look to narrow down their options further – perhaps looking at reviews and opinions to make a final decision.
Example: ‘Brand X vs Brand Y 4K TV’
The user knows exactly what they are looking for and are willing to buy it. Key factors in this stage are ease of purchase, trust and price.
Example: ‘buy Brand X 4K TV’
Although there isn't a heavy search element at this stage, it is essential that the user has had a good experience to increase the likelihood or repeat purchase and of recommending your brand.
For us, ecommerce SEO doesn't stop at Google's search results. We won't rest until our work is growing you sales. This means making sure that the users driven to your website are receiving the right experience needed to convert them.
Our analytics and conversion experts will help you understand your customers and highlight risks and opportunities to your brand. Ultimately, this means happier customers and better conversion rates.
With the high level of competition in online retail, do you know how to optimally target keywords that make you visible? The buying cycle should be a big part of your business’s keyword strategy; if you’re influencing and targeting a potential customer at a certain stage, you can reduce the level of competition your business is up against.
Manufacturers' descriptions simply aren’t enough and can even be detrimental. We can help show you how to create effective, unique product descriptions that will benefit your ecommerce website’s visibility in search engine results.
Multiple URLs for the same product? Similar products with slight variations? Duplicate content can be more damaging than you realise and we’ll fix it for you – the right way.
What should you do with them? How can you take action without damaging your SEO?
Having a secure ecommerce website will make sure your customers’ details are protected as well as make you trustworthy in Google’s eyes. We have the skilled expertise to do this properly.
Monitoring your customers’ journey is key to gaining insight about your ecommerce website and how changes can be made to encourage them to return in future. Can you see where customers are spending time and where they are leaving? We’ll show you.
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