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Socom Tactial

Case Study for: SEO

Strategic SEO Campaigning Delivers A 22% Increase in Website Revenue

Socom Tactical, one of the UK’s leading airsoft retailers, came to us with a high priority mission. Increase sales and visitorship both at their online store and physical airsoft shop.

We delivered an SEO strategy with military precision winning a 31% year-on-year increase in UK ranking keywords and a 22% growth in website revenue.

The Success

22%

YoY increase in
website revenue

31%

YoY increase in UK ranking keywords

20%

YoY increase in traffic from organic search

How We Did It

  • Keyword Research
  • Content Optimisation
  • Technical SEO
  • Offsite SEO
  • Big Content Creation

The Achievement

Month to month Socom have seen increases in ecommerce conversions delivered via organic search and therefore a scalable ROI.

This was achieved through increases in rankings for keywords already targeted by the brand, and a resultant 20% increase in organic search traffic year-on-year, and also new ranking visibility won for terms they weren’t previously aware of. These weren’t just any keywords either, they were all researched and targeted for their conversion potential.

The battle wasn’t only won in the SERPs. With traffic being delivered we had to focus on the on-site experience to extract more value from existing and new visitors. These changes improved conversion rate, average order value and ultimately the value of each visit won.

For Socom, this helped support business growth from expanding into new premises through to growing their team.

“We have been using MRS for about 18 months now. The work has always been on point, with consistent traffic increases and recent improvements in conversion rate, and they keep in constant contact.”

Laurence Kay, Socom Tactical

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