YoY increase in
YoY increase in UK ranking keywords
YoY increase in traffic from organic search
Month to month Socom have seen increases in ecommerce conversions delivered via organic search and therefore a scalable ROI.
This was achieved through increases in rankings for keywords already targeted by the brand, and a resultant 20% increase in organic search traffic year-on-year, and also new ranking visibility won for terms they weren’t previously aware of. These weren’t just any keywords either, they were all researched and targeted for their conversion potential.
The battle wasn’t only won in the SERPs. With traffic being delivered we had to focus on the on-site experience to extract more value from existing and new visitors. These changes improved conversion rate, average order value and ultimately the value of each visit won.
For Socom, this helped support business growth from expanding into new premises through to growing their team.
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