Socom Tactical came to us with a high priority mission: Increase sales and visitorship both at their physical airsoft shop and their online store.
We tackled this task with the military precision it deserved, creating an expansive SEO strategy that covered everything from conversion optimisation to online PR and aftersales processes.
"We have been using MRS for about 18 months now. The work has always been on point, with consistent traffic increases and recent improvements in conversion rate, and they keep in constant contact."- Socom Tactical
Thanks to our gun’s blazing approach to their SEO, Socom’s already substantial search presence has grown considerably in the past year. Not only have we helped them gain a greater share of search traffic from the competition, but we’ve expanded their visibility into whole new (and profitable) areas. The result? More web traffic, more shop visitors and more sales.
Most recently, with higher volumes of traffic coming to the Socom website, we turned our attention to the website’s user experience. Despite design limitations, a strategic conversion optimisation process has started to deliver big results. The most important of these being a 22% year on year increase in revenue, which is a result of improving both conversion rate and average order value.
It hasn’t all been copasetic though. This project has required massive changes to site structure and the website’s technical performance. Thankfully, Socom trusted us to the lead the charge on this front and has been enjoying the results since.
YoY increase in website revenue
YoY increase in UK ranking keywords
YoY increase in traffic delivered via organic search
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