COVID-19 Update, Business As Usual. We are following all government guidelines very closely and will ensure our service continues uninterrupted for all customers at this challenging time. Our policies and practices mean we are fully set up to work from home and we are offering as much support as possible to both our employees and customers. If you’re looking for marketing services or advice, please get in touch.
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Link Acquisition Services

★★★★★ Rated 4.9 on
MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

We don’t wear black hats here

There are many factors that contribute to your website’s authority and search ranking, link acquisition being one of the crucial elements. It’s a fact – Google confirmed back in 2016 that content and links were jointly the most important ranking factors of a website. So, if you haven’t considered link acquisition before, you really should.

At MRS Digital, we know what makes a good, ethical link and what doesn’t. Link acquisition is an aspect of SEO that has been associated with being one of the more controversial methods in the past, with a rich history of ‘link building’ involving paid link schemes in a time where link quantity ruled over quality.

Times have changed. An elusive penguin waddled into 2012 and changed the way SEOs worked dramatically. You may or may not know that Google changes their search algorithms frequently to deliver you, a user, the best, most relevant results in search – these are known as updates.

Bespoke Is Our Middle Name

A successful SEO campaign is founded on a strong, reciprocal relationship with our clients. Every SEO campaign we launch is unique to each client, built from the ground up to meet your specific business goals. We marry exemplary technical knowledge, cutting edge content creation, high quality link acquisition and other key SEO disciplines to deliver SEO campaigns that make a real difference to your business.

Every business works in its own market, has its own goals and has its own unique approach to how it works. That’s why every single one of our SEO campaigns is built bespoke, from the ground up, to help businesses and brands like yours meet their online aims. We truly believe that the better we know and understand your business the more effectively we can take it to the online market. Our mantra of becoming an extension of your brand isn’t meaningless and actually permeates through our entire SEO campaign build and implementation.

We don't need to outsource your SEO campaign. Our in-house team of experienced digital professionals have all the skills to cover all disciplines. From keyword strategies to offsite SEO and outreach, we handle everything under one roof. Only with all the assets under one roof can we build a truly bespoke SEO campaign. The result of all this? An intelligent, multi-platform campaign that results in long term SEO growth.

Please don't feed the penguin

Google’s ‘Penguin’ Update is a well known algorithm update which targets websites using web spam techniques to benefit their ranking positions. When Google’s Penguin Update first arrived, if you were found to be obtaining links through purchasing schemes or networks, you were slapped with a penalty (a negative impact on rankings) and a warning to remove spammy links that had no relevance or were set up purely for the job of passing authority to a site. Bought links from this point forward no longer benefitted your website.

Today, Google no longer has named updates. This is because algorithm updates such as Google Penguin are part of its core algorithm and so, ‘updates’ roll out in real time.

One key change is that Google no longer penalises websites that build spammy links, instead, Google will devalue/ignore any links it deems as spammy or unnatural – giving no incentive for black hat link builders to create them in the first place. This benefits those who have acquired genuine, relevant links. Or work with an agency who do the hard work for them.

Let’s have a chat about your project!

Contact Us

The journey to a squeaky clean, custom backlink profile

One of the first steps to finding golden link opportunities is to look at those around you, namely your competitors, to identify potential backlink opportunities. Link audits should be the first part of the link acquisition process; we work closely with you to understand your business, investigating not only the link profiles of those in your industry, but your own website as well.

The next path in your journey involves acquiring ethical, authoritative links – not a quick task – but that’s what makes them so worthwhile.


We only build you links that matter and that are of the highest relevance. Part of the process of gaining quality links is the creation and implementation of big content such as Infographics, sharable quizzes and a variety of other interactive pieces. Adding links to endless, low authority directories is not how we operate as a link acquisition agency.

At MRS Digital, our in house design team and content writers have the experience to effortlessly bring big content concepts to life. Still have questions? Take a look at our link acquisition FAQs.

Acquiring links that matter – how we make it happen

Opportunity Identification

We first identify any links worth pursuing using specialist SEO software and our own thorough research of your industry.

Content Creation/Adaptation

Next, we go about creating the content that others would want to link to.


We know how and who to reach out to to maximise the chances of getting a good link placed.


Maintaining a high quality link profile is a never ending task. We consistently work hard to maintain your link profile and build strong relationships with relevant connections to ensure a constant acquisition of powerful and ethical links.