Marketing Insights Executive

Job Description

Reporting into the Head of Insights, this role is an opportunity for someone looking to hone a career in data analysis and insights. Working on an array of clients of different sizes and sectors, this role has the opportunity to learn about the different business requirements and how to apply those in an ever-evolving digital world.

Job Responsibilities

• Google Analytics Setups, audits and migrations
• Google Tag Manager Hygiene
• Implementing Tracking via Google Tag Manager
• Data analysis to investigate performance issues and opportunities
• Looker Studio dashboard creation and maintenance
• Conversion tracking for Paid search, paid social and SEO campaigns
• Support Conversion Rate Optimisation campaigns
• Extract valuable insights to support monthly and ad-hoc reporting
• Ability to troubleshoot data integrity issues
• Understand client’s business objectives and reflect these within measurement solutions
• Prepare and review visualisations of data to promote an understanding of insight to internal and external stakeholders
• Summarise key data driven insights to drive better outcomes such as an increase in client KPIs or efficiencies in cost.

Skill Requirements

• Ability to analyse data and extract insights for clients
• Excellent Analytical skills
• Attention to detail
• A passion for understanding business questions and making data driven insights.
• Familiar with the Google Analytics
• Intermediate level knowledge of common Microsoft Office applications
• Competent with Excel and Google Sheets
• Outstanding communications skills