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MRS Digital Blog

Author: John Burton

John Burton
John Burton
Head of Strategy

More about the author

As the Head of Strategy, John’s role at MRS drives the entire business forward with his strategic thinking across digital channels. From delivering award-winning campaigns for clients to ensuring the team is up-to-date and working in line with the latest changes within the digital world.

  • PPC Landing Page Best Practices for 2026

    When it comes to paid advertising, your landing page can make or break your campaign performance. You can have perfectly targeted ads, compelling copy, and a healthy budget, but if your landing page doesn’t convert, your ROI will suffer.  That’s why understanding PPC landing page best practices is essential for any business investing in paid media. A well-optimised landing page doesn’t just capture […]

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  • 7 Modern Best Practices for PPC Landing Pages

    Pay-per-click (PPC) advertising can be hugely successful for your business, but to make it work as hard as possible, numerous components need to be rock solid. PPC landing pages are used in paid search or paid social ads to provide a customised experience relevant to the campaign messaging that the person clicked on. A good […]

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