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Google Think Leads 2026 and the questions behind the AI pitch
Google has just rounded off its annual Think Leads event in London and, as you’d expect, there were product developments aplenty and, yes, lots more AI and automation. But the ‘best data wins’ world Google presented left a clear gap for businesses that cannot provide the volume of data its approach depends on. Think Leads […]
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PPC Landing Page Best Practices for 2026
When it comes to paid advertising, your landing page can make or break your campaign performance. You can have perfectly targeted ads, compelling copy, and a healthy budget, but if your landing page doesn’t convert, your ROI will suffer. That’s why understanding PPC landing page best practices is essential for any business investing in paid media. A well-optimised landing page doesn’t just capture […]
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7 Modern Best Practices for PPC Landing Pages
Pay-per-click (PPC) advertising can be hugely successful for your business, but to make it work as hard as possible, numerous components need to be rock solid. PPC landing pages are used in paid search or paid social ads to provide a customised experience relevant to the campaign messaging that the person clicked on. A good […]