Brighton SEO 2016 saw around 2000 delegates flocking to the coast to build their knowledge in all aspects of search engine marketing.
If you weren’t lucky enough to attend this year, we’ve rounded up the key talks and messages below…
Future Proof
1) Nicola Stott – How Generation Z is Driving Change in Search UX – Slide Share
2) Mel Carson – Discoverable, Shareable & Memorable
3. Rob Buccci – Deep Diving into Featured Snippets – Slide Share
Deep diving into featured snippets: How to earn more and rise to the top. from Rob Bucci
Links
1. Ranking Factors Reloaded – Why Content is Your Key to Success
Ranking Factors Reloaded Slides
2. Link Know-How – 7 Things You Didn’t Know About Links – Christoph Cemper
The very bright @cemper says links are still the no.1 ranking factor for Google #BrightonSEO
— AF OLIVER (@AylesworthF) April 22, 2016
Experiment showed that outbound links improves ranking @cemper #BrightonSEO
— Anthony Thornton (@athytn) April 22, 2016
Results
1. Jon Earnshaw – How to Fix any SEO problem – Slide Share
How to fix any SEO problem | Brighton SEO April 2016 | Pi Datametrics from Jon Earnshaw
2. Lisa Myers & James Finlayson – Why SEO Needs to Get Emotional
Why SEO needs to get Emotional #BrightonSEO from Lisa Myers
3. Gregg Gifford – Marketing to Local Customers – Slide Share
Marketing to Local Customers: Moving Beyond Local SEO to Win the Race from Greg Gifford
Content Strategy
1. Laura Hampton – How to Build Useful Audience Personas – Slide Share
How to develop your audience personas and build content strategies for them. from Ian Robins
2. Mike Essex – How to Turn Your Employees Into Your Greatest Marketers
< How to make every employee part of your marketing team (BrightonSEO April 2016) – Internal Communications from Mike Essex
3. Hannah Butcher – Hello my name is blogger, don’t make me mad!
Hello My Name is Blogger – BrightonSEO slides by Hannah Butcher – April 2016 from White.net
Keynote
1. Natalie Nahai – Creating Persuasive Content
Nathalie Nahai – Psychology of persuasive content (Feverbee Sprint) from Nathalie Nahai
Summary
Brighton SEO April 2016 once again offered us a wider insight into all things SEO – we can’t wait to see what the next Brighton SEO event brings to the table.
