The twice-yearly Brighton SEO Conference has evolved into the go-to search engine event for all SEO experts across the UK, with talks from various leading industry experts. Its popularity has grown year on year, and the 2017 April event was no exception to its growing popularity.
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Brighton SEO Roundup September 2017
Brighton SEO Conference – 7th April 2017
Our Comments
Brighton SEO April 2017 once again saw huge numbers of search marketing experts from all across the UK, and beyond, make their way down to the pebbled coast. This year the conference centred around the future of search and the impact voice, AI and cameras could potentially have. It also hosted a multitude of expert speakers, with standouts including:
Rak Nijjer
Purna Virji
Greg Gifford
Ned Poulter
Rory Sutherland
Reiterating what was brought up in Brighton SEO 2016 (voice search was predicted to soon become the norm), it was apparent from the start of the conference that voice search was still very much expected to continue to grow. In fact, 50% of searches were said to be voice searches by the year 2020.
We were also intrigued by the prospect of growing camera search in the future. No keywords necessary. The example given in the conference was a house. Could it be possible that one day we could hold up our camera and see how much a particular home is worth? In summary, for the future of the retail industry – ‘the world is your showroom; everyone is your models’. – Purna Virji.
We can’t wait.
THE FUTURE OF SEARCH – Raj Nijjer – AI and Structured Data: How Voice Search Raises the Stakes for Businesses
Voice assistants have increased 140% in homes over the last year #BrightonSEO
— MRS Digital (@MRSDigital) April 7, 2017
Google's local ranking factors:
📌 relevance,
📌 distance,
📌 prominence – by @RajNijjer #brightonseo— Semrush (@semrush) April 7, 2017
By 2020 50% of searches will be voice search #BrightonSEO
— MRS Digital (@MRSDigital) April 7, 2017
MOBILE – Mobile First Indexing – What it means to you in Practice
BrightonSEO 2017 from Daniel Rowles
AI & MACHINE LEARNING – Artificial Intelligence Optimisation
Artificial Intelligence Optimisation – BrightonSEO April 2017 from Neill Horie
ECOMMERCE SUCCESS – Don’t be Awesome! Just be alright at everything!
Zak Edwards | Prezzybox | Brighton SEO slides | Don’t be awesome! Just be alright at everything! from Pi Datametrics
ECOMMERCE SUCCESS – Managing SEO in a Complex Business
Managing SEO in a Complex Business from Alina Ghost
ECOMMERCE – Shop it like it’s hot
Shop it like it’s hot – Ecommerce content that’s worth a damn – BrightonSEO April 2017 from Charlie Williams
SEARCH & DATA – Links & rankings: The story in the data
Links & rankings, the story in the data – BrightonSEO April 2017 from Tom Capper
SEARCH & DATA – Brand: The Only Future Ranking Factor
Brand: The Only Future Ranking Factor – Malcolm Slade speaking at Brighton SEO from Epiphany
CRAWL & INDEXATION – So You Think You Know Canonical Tags?
So you think you know canonical tags – Sean Butcher Brighton SEO presentation from Sean Butcher
CRAWL & INDEXATION – Utilising Search Console For Quick SEO Wins
Utilising Search Console For Quick SEO Wins – BrightonSEO April 2017 from Laura Hogan
FUNDAMENTALS – How to use XPath for eCommerce Websites
BrightonSEO – How to use XPath with eCommerce Websites de Janet Plumpton
SITE SPEED – 3x Hardcore Site Speed Optimization Techniques
Three site speed optimisation tips to make your website REALLY fast – BrightonSEO 2017 from Bastian Grimm
SEARCH QUALITY & TRUST – SEO Insights from Google’s Search Quality Rater Guidelines for High Ranking Sites
It's all about being user-oriented! @jenstar thanks for the great talk! #brightonseo pic.twitter.com/jTSeTR9rCA
— Semrush (@semrush) April 7, 2017
LINK BUILDING – How to Build High-Quality Links Without Spending Money
BrightonSEO 2017 Presentation Slides – How to Incentives Bloggers Without Buying Links from Samantha Charles
ONSITE – Beyond the Basics of Website Migration: Tried, Tested & Successful
Omi sido-beyond-the-basics-of-website-migration.pptx from Omi Sido
SERPs – How to rank for quick answers in Google
Why do you need to rank in the answer box? Attract, Engage & Protect. #BrightonSEO
— MRS Digital (@MRSDigital) April 7, 2017
How to rank for quick answers in Google – April 2017 – Adrian Phipps from Adrian Phipps
PAID SEARCH – PPC Automation
Brighton Seo PPC automation from Anu Adegbola
KEYNOTE
"We will never have enough information to make optimal decisions" – @rorysutherland So true! Amazing keynote! #brightonseo pic.twitter.com/MzoaIpqB5q
— Semrush (@semrush) April 7, 2017
Previous Brighton SEO Roundups
Want to see previous Brighton SEO Roundups? See our Brighton SEO 2016 Roundup.
