Sep
2020
Google Search Terms Report Now Includes 34% Less Data
On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major […] Read More →
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Jul
2020
How to Prepare for the Google Page Experience Update in 2021 [+ Checklist]
What is the Google Page Experience Update? On the 28th May 2020, Google announced they will be releasing a new ranking algorithm in 2021, coined the Google Page Experience update. And, from our perspective, it’s one you definitely want to […] Read More →
Apr
2020
3 Tracking & Analytics Tips for Periods of Change – A Covid-19 Crisis Article
We’re now almost three weeks into the UK’s Coronavirus lockdown. It’s probably safe to say that we’re far from fully adapted to our current circumstances, either as businesses or as […] Read More →
Apr
2020
Marketing During Coronavirus: Maximise Your PPC Strategy (tips)
Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? […] Read More →
Nov
2019
Google SERP Changes 2019 – A Brief History & Cautionary Tale
It’s no secret Google likes to change up its search engine results pages from time to time. Whether it’s to adapt to the changing ways users are searching or to […] Read More →
Oct
2019
How to Get Featured Snippets in Google in 2020
Position #0 is the new Position #1 Voice search is on the rise. By 2020, it’s predicted 50% of all searches across the internet will be voice-based and 30% of […] Read More →
Mar
2019
Check Out Google’s All-New Shoppable Ads
Buying online just got a whole lot easier. Google is rolling out a new way for you to promote your products in Image Search with all-new shoppable adverts. This new […] Read More →
Aug
2018
Okay Google, How Do I Write for Voice Search in 2018?
It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content […] Read More →
Aug
2018
How to Grant Access to Google Analytics [VIDEO]
Knowing how to share your Google Analytics account with other users is a useful skill for any marketer. It helps teams collaborate, learn and share insights about your website in […] Read More →
Mar
2018
How to Pick the Perfect Keywords for Your Content
The perfect keywords don’t just signpost your content to search. They can be the very reason content is written in the first place. Here’s why: There’s no point in writing […] Read More →
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