Apr
2021
How to Get Featured Snippets in Google in 2021
Position #0 is the new Position #1 Voice search is taking over. Forecasts suggest that by 2024, 8.4 billion voice assistants will be in use – that’s more than people […] Read More →
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Jan
2021
Google SERP Changes 2020 – A Brief History & Cautionary Tale
It’s no secret Google likes to change up its search engine results pages – in fact it’s common to see experiments being tested frequently. Whether it’s to adapt to the changing ways users are […] Read More →
Nov
2020
Search Engines: Where Are They Now?
For many generations, culture before the Internet was kitschy and beige. This moment was relished for its television jingles, Tetris, disembodied radio babble, and those Nokia ringtones we inherited. The laundry list goes on like a familiar song to forgotten lyrics: there’s the cheer of a Sega Mega […] Read More →
Oct
2020
Breaking News: Google Shopping will be Free in the UK and Beyond
In April 2020, as a response to a panicking retail market, Google announced that Google Shopping would open free listings for U.S. merchants. From their President of Commerce, Bill Ready’s update “It’s now […] Read More →
Sep
2020
Google Search Terms Report Now Includes 34% Less Data
On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major […] Read More →
Jul
2020
How to Prepare for the Google Page Experience Update in 2021 [+ Checklist]
What is the Google Page Experience update & when is it happening? On the 28th May 2020, Google announced they will be releasing a new ranking algorithm coined the Google Page Experience update. And, from our perspective, it’s […] Read More →
Apr
2020
3 Tracking & Analytics Tips for Periods of Change – A Covid-19 Crisis Article
We’re now almost three weeks into the UK’s Coronavirus lockdown. It’s probably safe to say that we’re far from fully adapted to our current circumstances, either as businesses or as […] Read More →
Apr
2020
Marketing During Coronavirus: Maximise Your PPC Strategy (tips)
Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? […] Read More →
Mar
2019
Check Out Google’s All-New Shoppable Ads
Buying online just got a whole lot easier. Google is rolling out a new way for you to promote your products in Image Search with all-new shoppable adverts. This new […] Read More →
Aug
2018
Okay Google, How Do I Write for Voice Search in 2018?
It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content […] Read More →
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