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MRS Digital Blog

PPC

We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.


  • Google Adds IF Function to AdWords PPC

    Google has introduced new IF functions to AdWords that enable customised text to appear based on specific parameters. This new feature allows PPC marketers to better personalise adverts to their audience and streamline their PPC campaigns. IF functions allow you to insert a specific message in your text ad when a condition is met, and […]

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