The history of backlinks
Backlinks are offsite links that direct traffic to your website – and are a key metric for website ranking. But how can a search engine optimisation agency successfully execute link building with Google self-regulating the link building game?
![Page Ranking and Back Links in SEO The Value of a backlink in your SEO campaign](https://mrs.digital/wp-content/picasso/2022/06/1024px-PageRank-hi-res-1.webp)