MRS and LV=X collaboration

LV= Partners with MRS Digital for Integrated Marketing Delivery

We’re thrilled to announce that Liverpool Victoria Financial Services has partnered with MRS Digital to deliver ongoing SEO and PPC.

LV= are committed to helping consumers across the UK better understand how they can secure appropriate financial protection for themselves and their loved ones. To support this, MRS have been tasked with expanding the reach of LV= through our leading integrated marketing services.

Through a combination of creative collaboration and technical excellence, we plan to deliver award-winning marketing suited to the ambitious goals of such a well-regarded household name.

We’re delighted to be partnering with LV= as we continue to grow. It’s truly a testament to the superior standards of expertise and client service we’ve carefully nurtured over many years.

At MRS, we aim to provide refreshing alternative to the ‘big’ London or global agencies, offering a best-in-class skillset but maintaining the passion, dedication and attention to client needs that comes from having humble roots.

LV= are one of growing roster of larger organisations that have come to see the benefits that can be gained working with MRS. So, if you’re sick of working with an agency with endless staff turnover, that you find yourself babysitting or who just don’t seem to care about you or your business, maybe it’s time to look to MRS Digital – The Agency That Grows Ambitious Businesses.

Press Release

LV= Partners With MRS Digital For Integrated Search Marketing Delivery

Protection, investment and retirement specialist LV= has appointed MRS Digital, one of the South East’s fastest growing digital agencies, for the provision of award-winning SEO and PPC services.

Most recently, LV= looked to partner with a new digital marketing provider to help them reach new audiences. MRS Digital has demonstrated a clear focus on fantastic service delivery and drive to achieve continued growth. The agency has a progressive way of looking at the markets in which it operates.

The retirement and protection markets are more competitive than ever to operate in as an independent provider of services, thanks to Google’s preference for serving users into the vast aggregator and comparison network that has grown over the years. MRS’ approach to integrated search campaign delivery has been tailored over many years, operating in some of the most challenging search markets in the world, including global professional services and insurance.

MRS’ remit is clear, support LV= on achieving their plans for the 2023 year, across its protection, retirement and investment services. LV= is utilising the full suite of MRS Digital’s award winning services to achieve this, from full integrated search management across Google and Bing, through content development, to insights and analytics improvements.

Ben Ralph, Head of Marketing – Advice & Direct at LV=, said: “We believe that MRS is the right choice to help us grow our Direct to Consumer presence. They impressed us from the outset with their expertise, innovation and desire to build a strong partnership. Culturally they are a great match for us so the decision to work with MRS was an easy one.

“Too many people do not have enough financial protection if accident or illness prevents them working, or understand their options when it comes to pensions planning and saving for retirement.

“Our partnership with MRS will help us reach a larger audience and help people understand what they could do to secure the retirement they want and protect their income.”

MRS’ Sales and Marketing Director, Adam Blackford-Mills said: “Coming off the back of a year of continued growth, and more award wins for our agency, finding out that LV= had chosen to partner with us was the metaphorical cherry on top. Our unique approach to integrated search campaign delivery has been tailored over many years, operating in some of the most challenging search markets in the world, including global professional services and insurance to name but a few. There are high expectations from all involved, but we’re certain 2023 will be a year of strong performance.”

About LV=

LV= is a leading financial mutual and serves over 1.16 million members with a range of financial products. When we started in 1843 our goal was to give financial security to more than just a privileged few and for many decades we were most commonly associated with providing a method of saving to people of modest means. Today we follow a similar purpose, helping people to protect and provide for the things they love, although on a much larger scale and through a wide range of financial services including insurance, investment and retirement products. We offer our services direct to consumers, as well as through IFAs.

Look who’s talking…

Estimated Read Time: 3 minutes

See more articles in…

Sharing is caring!

What’s Good, What’s Great and What’s New

  • Google SGE is Here

    It’s Official: Google’s SGE is Here 

    The Search Generative Experience has begun rolling out in the US search results. Read on to learn about Google’s announcement and what it means for you.

    Read more: It’s Official: Google’s SGE is Here 
  • LV= Partners with MRS Digital for Integrated Marketing Delivery

    Where’s the “Conversions” report gone in GA4?

    As we know, Google likes to keep everyone in the digital industries on their toes. They certainly know how to launch (and delay) new features and platforms, switch things up to solve common problems, and try to keep things fresh. Are they always liked? No. Do they always make sense? Sometimes. We’ll let you make…

    Read more: Where’s the “Conversions” report gone in GA4?