MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
AI – it’s every marketer’s favourite buzzword of the moment. We’ve had ChatGPT, we’ve had Bard, and it appears everyone now wants a slice of the action. From getting AI to do the ‘dirty’ work – solve problems, write code, streamline tasks, and answer questions – what’s the next step for AI? Perhaps, we’ll make […]
Schema markup is one of the most under-utilised SEO techniques out there. This is surprising, because it is one of the most valuable and powerful tools available to search engine marketers in 2020. So, why are people missing out? Well, check out this introduction to schema markup on Schema.org: Schema.org vocabulary can be used with […]
In 2019, Black Friday will be on the 29th November. Is your ecommerce site ready? It’s never too early to prepare for the biggest online shopping weekend of the year. It is estimated that £1.49bn was spent online on Black Friday 2018 – an increase of +7.3% from 2017. Can you afford not to be prepared? […]
Google Analytics has a lovely feature that allows you to group content for easy analysis. The imaginatively titled Content Grouping function allows you to report on aggregated metrics for particular types of content. This gives you deeper insight into your traffic and content performance. This content grouping masterclass will run you through the basics of […]
Tracking customer journeys is an essential part of marketing, and in the digital space it is both easier to do and far more useable. Understanding where customers are coming from and which marketing channels are working is an absolute must for intelligent use of marketing spend. And when it comes to tracking your customer journeys, […]
We’ve noticed that the most effective PPC landing pages share six common traits. These features are all designed to guide the user to a call to action that consistently converts. The best landing pages don’t just grab people’s attention. They offer value, reassure the customer, and are clear and easy to navigate. Most importantly, they […]
It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content is written in a way that best serves the needs of those searchers of tomorrow. How can you do that? TL;DR Be concise Be conversational […]
Excel doesn’t have to be a minefield. Download our handy guide for the most used and most important Excel shortcuts that every digital marketer needs. Download Cheat Sheet Click here to get your FREE Excel Shortcut Guide Download for PC Download for Mac Most digital marketers have no idea how much Excel is going to […]
We’re all looking for that magic adjustment to take our PPC accounts to the next level. Sadly, there is no one-size-fits all formula. But one tactic gets more industry coverage than any other, and that is using SKAGs. What are SKAGs? SKAGs is an acronym that stands for Single Keyword Ad Groups. SKAGs refer to […]
So. You’ve written some great content. It’s well targeted, cleverly written and people love it. But you screwed up. You missed an opportunity. Do you think if your audience was frozen for 70 years they’d want to come back if your content was still the same? No! The question is, how are you going to […]