MRS Digital Blog

What’s Good, What’s Great and What’s New

We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.


  • How To Optimise Your Ads With Single Keyword Ad Groups [Guide]

    We’re all looking for that magic adjustment to take our PPC accounts to the next level. Sadly, there is no one-size-fits all formula. But one tactic gets more industry coverage than any other, and that is using SKAGs. What are SKAGs? SKAGs is an acronym that stands for Single Keyword Ad Groups. SKAGs refer to […]

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  • The Ultimate Guide To Upcycling Your Content

    So. You’ve written some great content. It’s well targeted, cleverly written and people love it. But you screwed up. You missed an opportunity. Do you think if your audience was frozen for 70 years they’d want to come back if your content was still the same? No! The question is, how are you going to […]

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  • Brighton SEO April 2018 Roundup – Slides Included

    The first Brighton SEO of 2018 is here! April’s event will bring delegates together to listen to the industry’s digital experts, with topics including content marketing, paid search, ecommerce, email marketing, analytics, ranking factors and much more. Here’s our roundup of the event as it happens, slides included. Check Out Our Previous Brighton SEO Roundups:Brighton […]

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  • What’s It Like To Be A Content Writer?

    That’s a tricky question to answer. Because content writers aren’t all the same, you know? You’ve got your domestic in-house writer, who’s working on one brand all day long. There’s the wild and lesser-spotted freelance content writer, who spends as much time pitching for work as writing it. Then there’s the agency content writer, who […]

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  • Secrets To Successful Account Management

    What’s it really like to be an account manager in digital marketing? Ryan reveals what it’s like and what it takes to be a success in a digital agency.

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  • How to Pick the Perfect Keywords for Your Content

    The perfect keywords don’t just signpost your content to search. They can be the very reason content is written in the first place. Here’s why: There’s no point in writing content if no one can find it. If you’re relying on search to get your content or your business found, you need to use keywords […]

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  • Swimming with the Big Fish: Social Media Management for Small Businesses

    Social media can be an extremely beneficial channel for your small business. It provides effortless communication between your business and audience as well as additional platforms to promote your services and products online. However, before you dive right in, there are some key considerations worth noting to help your social media presence flourish. 1) Consider […]

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  • What it’s like to work in SEO

    Working in SEO… Everything always changes. All the time. Constantly. Working in SEO, you have to be prepared to deal with change – and a lot of it. This can be both beneficial and detrimental depending on how you look at it. The positives are that one, you are never bored – and two, your […]

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  • Around the World in 30 Search Engines

    With the all-consuming monolith that is Google continuing to absorb more and more of the global search market, we thought it would be fun to step out of the Google-verse and explore some of the lesser known search engines from around the world. It’s Google’s world… we just live in it Est. 4 September 1998, […]

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