What’s Good, What’s Great and What’s New

It’s not good news. Google has stated that hacked websites increased by 32% in 2016 from the previous year, adding “We don’t expect this trend to slow down.” Oh dear. That’s a gloomy outlook. Unfortunately, Google reasons this by explaining that whilst hackers are becoming more knowledgeable; websites are also becoming more outdated, striking a […]

DMOZ, the quick and easy way to get a high authority link (which was never quick or easy), is officially dying. As of 14th March DMOZ, aka the Open Directory Project, will be closing its doors and abandoning its attempt to “organise the web”. DMOZ was launched in 1998 as a rival to the venerable […]

Last updated October 2023 Working in SEO really can be an emotional rollercoaster, what with Google’s algorithms and the ever-changing landscape. We feel most other digital marketers will probably concur when we say that SEO and digital marketing is not synonymous with humour. At least, until now… Jump to: Funny SEO Videos | Funny SEO […]

Facebook is making it easier and easier for brands to sell products. Thanks to the Shop tab, you can customise your page with your products and services, alert people to sales and much more. Once your products are on your page, you can tag them in your posts to help drive sales. This guide will […]

Updated 23-03-17 Have you noticed anything different about Google search results? Emojis have suddenly returned to desktop search result snippets. After a long absence, they’re back! This is good because almost everyone online – 92% of users – use emojis, and brands are using them too. According to a study, emoji-based marketing campaigns have increased […]

If you read any AdWords blogs, you have probably heard about something called IF functions. They have pay per click experts everywhere spinning with excitement in their swivel chairs. The problem is that, unless you are one of those experts, IF functions look a bit like a foreign language. So what are these mysterious IF […]

With the UK now using their mobiles to surf the web more than any other device, mobile web design is more important today than ever. 60% of consumers feel more positive about a company that has a website with original, custom content. It’s hard to understate the importance of your customers’ first port of call, […]

Google has introduced new IF functions to AdWords that enable customised text to appear based on specific parameters. This new feature allows PPC marketers to better personalise adverts to their audience and streamline their PPC campaigns. IF functions allow you to insert a specific message in your text ad when a condition is met, and […]

Have you been good this year? Christmas is the time for mince pies, too much turkey and reflecting on the year as you tipple a little ‘Christmas spirit’. Are you worthy of being on the Nice List this year? If you’re unsure, fear not! We’ve created a list of digital marketing do’s and don’ts that […]