What’s Good, What’s Great and What’s New

Artificial intelligence (AI) is now a core part of the everyday search experience – not just in browser-based search engines but in standalone generative AI tools such as ChatGPT, Perplexity and Claude, and increasingly integrated into almost every digital product we use.  This monumental shift means that brands can no longer rely on traditional search rankings alone, they must optimise for AI visibility too. This is where an AI SEO audit comes in.  An AI SEO audit shows you how your website is understood, […]