Penguin 3.0: Are You Affected?

Google Analytics 4’s standard, aggregated reports give you a strong understanding of the metrics that matter the most to your business, giving you the freedom to plot, sort and filter different metric and dimension values to gain insight.  However, for more advanced queries that require reports with combinations of metrics, dimensions and segments not available…

By nature, the digital marketing landscape evolves significantly each year, with advances in technology, changes in consumer behaviour and the macroeconomic environment changing how marketers approach the gathering of marketing insights, web analytics and the development of marketing strategies.  Staying ahead of the curve in these areas gives marketers a significant competitive edge over those…