Hero Image

Social Media Round-Up November 2020

What Happened on Social Media in November 2020? 

As we approach another month closer to the end of the year, we look back on the journey so far. With a COVID-19 vaccine forecasted, the major tech platforms have agreed to partner on a new program, in conjunction with fact-checking organizations, in order to formulate a new, improved approach to combatting the spread of misinformation and conspiracies about the vaccine.  

As reported by BBC

“Taking part in the effort alongside Facebook, Google-owned YouTube and Twitter are the UK’s Department for Digital, Culture, Media and Sport, the Reuters Institute for the Study of Journalism, Africa Check, Canada’s Privacy Council Office and five other international fact-checking organizations.” 

All three companies (Facebook, Instagram & Twitter) have already implemented measures to combat anti-vax content – Facebook announced a ban on anti-vax ads in October, expanding its efforts to reduce the reach of anti-vax content, while Twitter added warnings on vaccine-related searches in March last year.  

Let’s see what else is in store for the social channels this year.  

Facebook Updates November 2020  

Facebook Announces Expansion of News Tab

In November, Facebook has announced that it will expand its dedicated ‘News’ tab into the UK in January, the first region to get Facebook’s ‘trusted’ feed of news content outside the US. Facebook says that it has already signed deals with Archant, Conde Nast, The Economist, ESI Media, Guardian Media Group, Hearst, Iliffe, JPI Media, Midland News Association, Reach, and STV. This will see it share revenue with them for the usage of their content in the dedicated ‘News’ tab.  

“Facebook News offers a mix of curated and personalized top stories to deliver informative, reliable and relevant news. Readers see the top headlines and stories of the day alongside news personalized to their interests. During major news cycles, Facebook News provides timely news digests, highlighting original and authoritative reporting on pressing topics. Facebook News also helps people discover new topics and stories based on the news they read, share and follow.” 


Instagram Updates November 2020 

Instagram Redesigned its Homepage

This month Instagram redesigned its home screen for the first time in years, adding Reels and Shop tabs, changing where you click to add a new post, for the first time EVER. This was a substantial update, which resulted in a lot of public backlash. Instagram users seem to suggest this update was just another way for the platform to encourage shopping, thus becoming more commercial. Rather, many have argued, the platform is moving away from what it has been predominantly used for – sharing photos and content.  

As the Reels feature takes centre stage in the toolbar, users are already feeling fed up with the new layout, with Instagram’s TikTok-like function dominating the app.  

image 1 1

In November, Instagram also began testing a new FAQ option for certain business accounts, which would give brands extra mobility through quick, tappable Q&A options within their feeds when customers look to submit a message query. This could benefit business pages hugely regarding their customer service enquiries, and hopefully, we will see this fully roll out in 2021. 

Twitter Updates November 2020 

Twitter Launches Fleets

This month, after Twitter announced the new expansion of its Stories-like ‘Fleets’ option to users in Japan, Twitter has quickly followed that up with a full roll-out of fleets to all users on iOS and Android.  

So essentially, you can now use stories on Twitter. Twitter product lead Kayvon Beykpour reiterated the same in his discussion of Fleets

“Now, more than ever, we think it’s critical to provide people another way to share what’s on their mind; without feeling self-conscious about it lasting on the record, and without the pressure of public replies. Those Tweets that never got past “Drafts” can finally see the light!” 

In Other News 

This month, Reddit has reported that it averaged 52 million daily active users in October 2020, a 44% year-on-year increase in active engagement. Alongside this, TikTok is evolving its platform further into marketing with the launch of their new Marketing Partner Program, which is the platform’s latest element in its push to expand its advertising potential and maximize the opportunity for brands using the platform.  

TikTok has said:  

“We’re building new opportunities for marketers to be creative storytellers and meaningfully engage with the TikTok community [and] we’re thrilled to collaborate with some of the most strategic and trusted leaders in the advertising industry and continue giving marketers access to more tools to successfully create, measure and optimize ad campaigns on TikTok.” 

We look forward to seeing what the last month has in mind for the social channels and how they continue to change to fit with the new way of living in 2020. Stay tuned for our guide to future updates in the world of social media.   

Look who’s talking…

Estimated Read Time: 5 minutes

See more articles in…

, ,

Sharing is caring!

What’s good, What’s great and What’s new

  • Hero Image

    The End of Universal Analytics: When Will UA be Deprecated?

    With Google’s official announcement confirming when Universal Analytics will be replaced with GA4 for good, this blog will answer your burning questions.

    Read more: The End of Universal Analytics: When Will UA be Deprecated?
  • search blog hero

    Search Updates – February ’23 Changes

    It’s that time again; this month’s search roundup from MRS has arrived. Although a slightly slower month compared to January, February still brought many changes you need to be aware of, from new Google Ads Performance Max features to changes to Search Console’s users and permissions. Bard – the ChatGPT rival from Google Yes, ChatGPT […]

    Read more: Search Updates – February ’23 Changes
  • MRS and LV=X collaboration

    LV= Partners with MRS Digital for Integrated Marketing Delivery

    We’re thrilled to announce that Liverpool Victoria Financial Services has partnered with MRS Digital to deliver ongoing SEO and PPC. LV= are committed to helping consumers across the UK better understand how they can secure appropriate financial protection for themselves and their loved ones. To support this, MRS have been tasked with expanding the reach […]

    Read more: LV= Partners with MRS Digital for Integrated Marketing Delivery
  • Search-Round-Up-January-2023-Blog-Header

    Search Updates – January ’23 Changes

    From algorithm updates finishing their rollout to Microsoft’s plans to integrate with ChatGPT, January certainly did not disappoint. Read on to discover the changes in the world of search.

    Read more: Search Updates – January ’23 Changes