Hero Image

What Happened on Social Media in January 2021? 

Our social round-up is back and better than ever in 2021 and a few of our favourite channels are making changes again to their platforms this month, including minor tweaks to major updates. From Twitter re-branding itself after five years of enjoying the same, steady design, to LinkedIn’s Story new Swipe-Up feature, and Facebook’s various rollouts, 2021 has been off to a busy start.  

Read on to discover how the social channels have developed so far in 2021…  

Facebook Updates January 2021   

Facebook Begins Rolling Out ‘Facebook News’ in the UK 

Facebook News, which is Facebook’s dedicated tab for news items within its app, launched its first test run in the U.S. back in October 2019.  

Through the news tab, users will scroll daily top headlines, which is supported by a curated feed of additional news from Facebook-approved sources, all customisable to the user’s interests. It works like the home newsfeed, where a user has control over the newsfeed, which supplies headlines based on your preferences and chosen stories and sources, meanwhile decluttering your feed with irrelevant news.  

Facebook News is officially slated to launch in the UK on January 25th. 

‘Our Story’ Section is being Removed from Pages in February 

Facebook is prompting page owners to shift their ‘Story’ description to the ‘Additional Information’ section instead, which will alter how that extra information is presented on a Facebook Page.  

For business page owners who currently display an ‘Our Story’ section, this is something you should change promptly before the end of this month. 

image 9

Facebook Updates its Automated Alt Text Process  

Facebook has scheduled a significant update to its Automatic Alt Text (known as ATT) process, which will ensure that imagery is more easily readable by screen readers, which will support vision-impaired users when it comes to a better experience across Facebooks apps.  

Instagram Updates January 2021  

Instagram’s Begins to Test an Option to Unhide Total Like Counts on Posts 

it might seem like Instagram is gearing up to give users the option to re-display the total like counts on their posts.  

According to sources, the Instagram platform is currently testing a new feature that would allow users to hide or display like counts against their posts. This would allow users on the platform in the countries where like counts were hidden to display them again. Originally, Instagram removed likes for some of its users back in 2019, as a focus to nurture user wellbeing. Will this feature conclude the argument for or against social media gratification and its “liked” posts?  

We’re yet to see. 

Twitter Updates January 2021   

Twitter Enjoys Imperfection with its New Makeover 

It has been five years since Twitter has significantly upgraded their branding. However, a refresh of its creative expression, helmed by their marketing team, has brought about this change.  

image 1 6

Twitter’s CMO Leslie Bertrand revealed the rebrand in the above tweet, and went on to explain the process that went into the redesign. 

LinkedIn Updates January 2021   

LinkedIn Adds Swipe-Up Links to LinkedIn Stories 

After its early testing in September 2020, LinkedIn has now officially released the capacity to add links into your own LinkedIn Stories – though it’s on limited availability. As shown in these screenshots, posted by social media expert Matt Navarra, the new feature enables users to add a ‘See more’ prompt into LinkedIn Stories.  

You can add a URL via a new ‘link’ icon in your Stories options, at the top right of the composer screen.  

image 4 4

According to LinkedIn, the Swipe Up feature for LinkedIn Stories is only currently available for limited us: 

  • LinkedIn Pages. 
  • Individual members who have at least 5,000 connections or followers and the Follow button as the primary action on their profile (instead of Connect). 

In Other News 

There has been recent growth in TikTok, ecommerce, and other key mobile trends. Core findings were as follows:  

  • The average hours spent per day on mobile devices increased significantly in 2020, across all measured regions.  
  • People spent more time using TikTok than they did Facebook in 2020. 
  • TikTok ranked in the top 5 by time spent and its average monthly time spent per user grew faster than nearly every other app analysed, including 70% in the US and 80% in the UK — surpassing Facebook. TikTok is on track to hit 1.2 billion active users in 2021. 
Graphical user interface, application

Description automatically generated

We look forward to seeing what the future of 2021 unfolds for the social channels. Stay tuned for our guide to future updates in the world of social media.    

Look who’s talking…

Estimated Read Time: 4 minutes

See more articles in…

, ,

Sharing is caring!

What’s Good, What’s Great and What’s New

  • What Happened on Social Media in January 2021? 

    Google’s New Generative AI Search Experience – An SEO’s Perspective

    AI – it’s every marketer’s favourite buzzword of the moment. We’ve had ChatGPT, we’ve had Bard, and it appears everyone now wants a slice of the action. From getting AI to do the ‘dirty’ work – solve problems, write code, streamline tasks, and answer questions – what’s the next step for AI? Perhaps, we’ll make…

    Read more: Google’s New Generative AI Search Experience – An SEO’s Perspective
  • Automotive Industry Blog hero image

    SEO for the Automotive Industry – A Best Practice Guide for 2024 

    The automotive industry presents a unique set of challenges when it comes to SEO. Not only is the industry incredibly competitive, but many automotive businesses also need to consider best practice tactics within more specific areas of SEO such as local SEO, ecommerce SEO and more. With many branches of the automotive industry also falling…

    Read more: SEO for the Automotive Industry – A Best Practice Guide for 2024 
  • What Happened on Social Media in January 2021? 

    22 Tips for Choosing the Best SEO Agency & the Red Flags to Look Out For

    From finding the right service offerings to picking an expert team that reflects your way of working, choosing the best SEO agency for your business is difficult. That’s why we’ve put together 22 tips, including the red flags you need to look out for, when picking the right SEO agency. Read on.

    Read more: 22 Tips for Choosing the Best SEO Agency & the Red Flags to Look Out For