Project: Web Design, Development and Branding
Harvesting Juicy Results With New Branding and Website
The Challenge
Hall Hunter Fruit Pickers, established in 1966 are a family run, highly-respected company well-known for high quality produce and working conditions. Trusted partners to Aldi, Coop, Marks and Spencer, Ocado, Tesco and Waitrose supermarkets. They came to MRS for a website that needed to attract the right calibre of employee to emphasise career progression and ethical working conditions along with the objective to help build new partner opportunities.
![HallHunter logo](https://mrs.digital/wp-content/picasso/2022/06/HallHunter_logo.webp)
![Hall Hunter Lifestyle](https://mrs.digital/wp-content/picasso/2022/07/HallHunter_Lifestyle_V01.1_NB-1.webp)
The Solution
MRS designed the identity and visual language to be in-keeping with the spirit of the family business. It had to feel heavily visual and welcoming with crafted typography and rich media (video), audience-specific, multilingual content delivery to cater for pickers from various regions in Europe.
The site was coded to be lightweight and mobile optimised (using mobile-first methodologies) to keep data usage low on mobile devices, as the audience were identified as having older smartphone technologies.
![Hall hunter fruit picker cards logo](https://mrs.digital/wp-content/picasso/2022/07/Hall_hunter_fruit_picker_cards_logo_V01_NB.webp)
![Hall Hunter Lifestyle image](https://mrs.digital/wp-content/picasso/2022/07/HallHunter_Lifestyle_V02_NB.webp)
The Result
Each season, in their pickers recruitment drive, Hall Hunter sees a huge influx of enquiries via the website.