MRS designed the identity and visual language to be in-keeping with the spirit of the family business. It had to feel heavily visual and welcoming with crafted typography and rich media (video), audience-specific, multilingual content delivery to cater for pickers from various regions in Europe.
The site was coded to be lightweight and mobile optimised (using mobile-first methodologies) to keep data usage low on mobile devices, as the audience were identified as having older smartphone technologies.
Each season, in their pickers recruitment drive, Hall Hunter sees a huge influx of enquiries via the website.
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