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KNB LTD

Case Study for: PPC

7x Leads from Local SEO campaign

KNB (Midlands) Ltd, kitchen and bathrooms specialists in Nottingham, approached MRS when their existing marketing agency were not providing them with the leads they needed. KNB knew there was a huge opportunity to capture more of the local market and wanted an agency that could unlock this for them. MRS were tasked with doubling KNB leads whilst utilising the same monthly budget, a challenge we were certainly not afraid to undertake. In order to start generating these leads, MRS decided to go back to SEO fundamentals: increasing their local visibility through effective keyword targeting and content creation.

The Success

1061%

Increase in organic users

561%

Increase in ranking keywords

766%

Increase in enquiries

How We Did It

  • Location-specific keyword targeting
  • Proactive Google My Business Optimisation
  • Ongoing external link-building
  • Local Business Schema Markup
  • Locally targeted content expansion

The Achievement

MRS identified the marketing channels that could provide the greatest impact, then began to roll out a long-term strategy to ensure growth was maintained. By targeting keywords and approaching publications within a set geographic location, MRS were able to increase top 10 results page keyword positions by 2900%, ensuring KNB really stood out against their immediate competition.

Utilising this increased visibility, alongside building a network of external links directed to KNB within industry relevant publications, MRS were able to ensure that KNB were able to present themselves as the authority on kitchen and bathroom services within their area. The evidence speaks for itself as to the success of this campaign– a 766% increase in customer enquiries year on year, dramatically exceeding the initial objective set by the client.

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