SEO Agency
Next-Gen SEO for Ambitious Businesses
Shaping the Future of Search
MRS Digital is a multi-award-winning UK SEO agency, recognised across Europe for campaigns that deliver measurable business growth. We’ve been doing this for over twenty five years, never standing still. As search evolves, so do we. AI-driven results are now baked into every SEO strategy we deliver.
Our approach is human-led, tireless and unafraid to experiment. We test, we learn, and we move fast – cutting through the noise to find what actually shifts rankings, drives leads and fuels revenue.
That is why businesses choose us: SEO that delivers results today and keeps them visible in the search experiences of tomorrow.
Our campaigns have been recognised across the UK and Europe with more than 30 industry award wins in the past five years, including Best SEO Campaign at the most recent UK Search Awards and European Search Awards.
Trust us, we’re award-winning!
Why We’re Different from Other SEO Agencies
Most agencies lean on so-called “best practices”, but in SEO best practice is usually outdated the moment it’s written. At MRS Digital, we take a different path. Our approach is shaped by evidence, experimentation and years of real-world learning, not by following the industry playbook.
+ Practical & battle-tested
Our strategies are built on what works in practice, not theory. We’ve learned from countless successes and failures to refine an approach that delivers meaningful results across modern search experiences.
+ Dynamic & experimental
Search never stands still, and neither do we. We adopt new practices quickly, run unique experiments and recalibrate our ranking signal weighting constantly to stay ahead of the curve.
+ Pragmatic yet ambitious
We set bold goals that stretch your growth potential, but we always keep them achievable. No inflated promises – just ambitious strategies grounded in what’s realistically possible for your business.
+ Winning client relationships
The best results come from genuine collaboration. Through open workshops, shared ideas and rapid feedback loops, we create partnerships that bring out the best in both us and our clients. It’s an honest, people-first way of working that makes the process enjoyable – and the outcomes award-winning.
Your SEO Agency for Now & the Future
Search is changing fast. AI assistants, LLMs and Google’s AI Overviews are reshaping how people find information online. The brands that adapt now will dominate both traditional search and the next generation of search.
At MRS, our SEO services are built with this reality in mind. We’ve already evolved our approach to embrace AI-driven search, testing and learning to understand what works, and moving quickly to integrate it into strategies that drive results.
We’re here to help our clients adapt to this new world of consumer behaviour – and we’ll keep pushing forward, never resting, to lead in high-quality, high-performance search marketing.
Our SEO Agency Services
No two SEO strategies are the same. That’s why we tailor our SEO services to your business’s individual needs. From enhancing local business visibility to getting eCommerce products in front of the right people at the right time. We are a digital marketing and SEO agency dedicated to achieving the best results for our clients. Explore our SEO services below.
AI SEO / GEO
Search success today means being cited prominently in AI results. Our approach ensures your brand is surfaced in AI Overviews and LLMs, keeping you visible as search evolves.
International SEO
Not all businesses are national; if you sell globally, then international SEO is for you. For global retail brands to B2B service providers.
eCommerce SEO
More than ever, online sales are soaring. Whether you’re a local clothing store or a site with over 50,000 SKUs, get more visibility with eCommerce SEO.
Digital PR
We create irresistible campaigns that earn high-authority coverage and links, building the trust and authority signals search engines reward.
SEO Audits
Do you truly understand the potential of your website? We’ve produced hundreds of business‑changing audits, packed with actionable insights.
Site Migrations
We manage the SEO side of site migrations to protect traffic, rankings and revenue. Our SEO Risk & Impact Assessments highlight risks and forecast the cost of success or failure.
Technical SEO
Sometimes seen as code and jargon, but fundamental to a website’s success. Make sure your site ticks all the technical boxes.
Content Marketing
Award-winning content designed to answer real customer questions, rank for valuable keywords and drive measurable engagement and leads.
Request your SEO proposal.
Get in touch and see how we can help maximise your ROI and get the results you deserve.
Our Unique
SEO Approach
& Deliverables
Every bespoke SEO strategy with MRS is built with your business objectives at the forefront. Including all SEO elements, from keyword research, on‑page and off‑page SEO to technical SEO, we will help find the most valuable digital audience for you.
01
Content
Your content must add value. Insightful, optimised content attracts the right customers at different stages in their journey, getting you increased visibility and results.
- Expert keyword research
- Tailored keyword strategies
- On-page optimisation
- Voice search optimisation
- Featured snippet optimisation
- Local optimisation
- Conversion optimisation
- Engaging campaigns
- Industry-leading whitepapers
- Thought-provoking visuals
- Interactive content
- Shareable blogs & articles
Technical
Technical SEO is more important than ever. From page experience to indexability, technical SEO forms the backbone of your strategy.
- Frequent auditing
- Site speed
- Mobile usability
- Crawlability & indexability
- Security
- Site structure & hierarchy
- Duplicate content
- XML sitemaps
- Schema mark-up
- AMP
- International websites
- Good code practice
02
03
Offsite SEO
Offsite SEO is necessary to increase authority in your industry. Increase brand awareness and competitiveness online in the search results.
- Ethical link building
- No directories
- Deep linking
- Social signals
- Brand mentions
- Guest blogging
- Industry publications
- Influencer outreach
- Article placement
- Digital PR
- Government & education links
- National & international links
Reporting & Measurement
Be in the know. Thanks to expert tracking and open communication – we make sure you get the whole picture when it comes to reporting.
- Your KPIs
- Advanced Analytics audit
- Advanced Analytics setup
- Keyword tracking
- Google Tag Manager
- Google Data Studio dashboards
- Multi-channel attribution
- Events
- Goal tracking
- Enhanced ecommerce tracking
- User journey mapping
- CRM integration
04
Just a sample of the fantastic SEO results we achieve
+219%
Increase in enquiries year on year
+150%
Increase in referring domains over one year
“Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.”
Why should MRS be your next SEO agency?
We’re a forward-thinking SEO agency made up of a multi-disciplinary team of experts. We know how to make your business succeed in the digital space, and we understand that SEO is not a one-size-fits-all process. That’s why you’ll never see us offer SEO packages.
+ Industry Leaders
Our award‑winning SEO agency has been providing hugely successful digital marketing services since 1999, deployed by our growing team of in‑house experts with every leading accreditation we can think of.
+ Trusted Experts
We currently work with over 150 UK businesses and proudly maintain a customer retention rate of over 95%. Our clients mean just as much to us as each and every employee does.
+ Results Driven SEO
We take your success seriously. Our SEO delivers sales and leads first and foremost. We work to agreed KPIs and provide fully transparent reporting so you can clearly see the value you’re getting from SEO.
“The work has always been on point, with consistent traffic increases and recent improvements in conversion rate”
Meet MRS Digital – Your SEO Agency Experts
MRS Digital is made up of a group of extremely talented people. We take our clients’ success seriously and work hard to get you the results you deserve.
Since 1999, our SEO experts have been refining their skills and have experienced significant algorithmic changes during this time. This means we have learnt to adapt and overcome any changes Google throws our way, developing and evolving techniques to yield the best results.
Find out more about the multi‑disciplined people you’ll be working with.
Our SEO Awards
At MRS, our dedicated experts pride themselves on delivering quality and effective work to each and every client. But don’t just take our word for it, see what industry judges had to say about our award-winning SEO campaigns.
European Search Awards 2025
Best SEO Campaign – Large: A Winning Policy
The judges said… “We thought this was an outstanding campaign, showing what it takes to be successful in a competitive environment with large-scale execution. The content expansion strategy was incredibly well thought out, and it was impressive to see the use of Google’s Natural Language API used effectively.”
European Search Awards 2024
Best Use of Search – Automotive (SEO): Large
The judges thought… “This campaign exhibited considerable strength, especially in its seamless integration with the lead system. It was evident to us that no shortcuts were taken in its execution. The development of a robust buyer persona and strategy was consistently evident throughout.”
Industry leading SEO platforms we use
Although SEO is mostly about human methodology, we use industry leading tools to generate insights that allow us as an SEO agency to make better informed decisions for your digital campaign.
Ahrefs
Explore competitors, research keywords and backlinks.
AWR
Up-to-date keyword ranking across devices, locations and other demographics.
Google Search Console
Measure and report site search traffic and performance.
Optimizley
Leading experimentation platform for A/B testing and conversion insights.
SEMrush
Technical, backlink and analytical audits.
AnswerThePublic
Visualise suggested searches targeting your strategic keywords.
We also build our own industry-leading tools…
Request your SEO proposal.
Get in touch and see how we can help maximise your ROI and get the results you deserve.
SEO thoughts from the Blog
-
What is Direct Response Copywriting and How Can it Help Your Business?
Read more: What is Direct Response Copywriting and How Can it Help Your Business? -
The Experts’ Guide to SEO for Healthcare
Read more: The Experts’ Guide to SEO for Healthcare -
A Guide to SEO for SaaS in 2025
Read more: A Guide to SEO for SaaS in 2025
SEO Service FAQs
Still have questions about our SEO service? Click below to find out about each essential optimisation element…
How much do SEO services cost?
The price of SEO can vary widely depending on your goals, the strategy required and the agency delivering it.
At MRS Digital, we shape our services around your needs, creating an investment level that makes sense for your business and is designed to deliver meaningful results. Talk to us today about how our SEO team can help you grow.
Is MRS Digital a specialist SEO agency?
MRS Digital is a specialist search agency with deep expertise in both SEO and PPC. While we deliver across the full spectrum of search marketing, SEO is our premier service – the discipline where we’ve consistently won awards year after year.
Our SEO clients benefit from a team that blends experienced strategists with hands-on specialists, ensuring every campaign is both ambitious and practical. And because we’re not exclusively SEO, you also gain the advantage of seamless integration with our paid media, insights and design/development teams whenever their expertise can add extra performance to your strategy. It’s the best of both worlds: a dedicated SEO partner, backed by the wider skills that make search marketing truly effective.
How do you report on SEO projects?
Every client receives a tailored Google Looker Studio dashboard with a live view of the KPIs that matter most. Reports integrate your keyword strategy, and our Insights & Analytics team can customise them further – for example, by connecting lead funnel or sales data from your CRM.
Alongside the numbers, you’ll also get expert-written qualitative reporting and/or a face-to-face session to walk through trends and learnings in detail.that make search marketing truly effective.
Can you work in partnership with in-house marketing teams?
Absolutely. In fact, some of our best results come from working side by side with in-house teams who know their business best. Every project is carefully tailored to the unique requirements and capabilities of your team. For example, if you already have a strong content function, we won’t waste resource duplicating effort – instead, we might focus on briefing, optimisation or filling the gaps that drive the biggest impact.
Our Client Relations team will also shape the right balance of meetings and communication to keep things efficient while making sure all key stakeholders stay in the loop.
Do you work on fixed projects or ongoing retainers?
Most of our SEO work is delivered on a retainer basis. This reflects the ongoing nature of effective SEO and means we can stay fully accountable for your success, rather than completing a project and walking away from the outcomes.
That said, we also provide one-off services such as audits, consultations and site migrations on a project basis. If you’re unsure which approach suits you best, just get in touch – we’ll always find a way of working that fits your needs and delivers the results you’re looking for.
Do you provide training or knowledge-sharing for in-house teams?
Yes – and it’s something we actively encourage. Our aim isn’t to keep SEO knowledge locked away, but to empower your team so we can achieve more together. Whether it’s running workshops, sharing playbooks or working side by side on live campaigns, we’ll adapt our level of training and knowledge-sharing to suit your team’s needs and capabilities.
What happens if my site is migrating?
Site migrations are high-stakes moments for SEO, but they’re something we handle regularly. We manage the entire SEO component of migrations to protect your traffic, rankings and revenue. Where needed, we can also provide a dedicated SEO Risk & Impact Assessment before the move, helping you identify risks and forecast the cost of success or failure so you can migrate with confidence.
Can you do SEO on a new website?
Yes – but it depends on the type of “new”. If it’s a brand-new domain, SEO is unlikely to deliver ROI in the short to medium term. That said, it’s one of the smartest times to lay strong foundations, so if you’re prepared to take a long-term view or want a project to kick-start growth, we can help.
If your new website is replacing an existing one, that’s a migration – and effective SEO support is critical to protecting traffic and rankings. In that case, let’s talk.
Have you worked with businesses in my industry before?
We’ve been in business for more than 25 years and delivered SEO for hundreds of clients. Even if we don’t have a live client exactly like you, there’s a strong chance we’ve worked in your sector or something close.
We have particularly deep experience in finance, tech, SaaS, automotive and B2B, but the principles of high-quality SEO apply in any industry. We’re always excited by new challenges – and we’ll always be honest if we don’t see a clear path to success for your business.
What size businesses do you usually work with?
Most of our clients are established SMEs and mid-market brands, often with in-house marketing teams or ambitious growth targets. That said, we’ve also worked with everything from start-ups to household names.
What matters most isn’t size – it’s mindset. If you’re serious about growth and ready to invest in SEO that delivers, we’ll be a good fit.
What size businesses do you usually work with?
Yes. Our SEO service constantly evolves with the search landscape, and GEO is already part of how we work. As AI-driven results like Google’s AI Overviews and LLMs change how people search, we adapt our strategies to keep clients visible across both traditional and emerging search experiences.
If you’re looking for something more hyper-focused on AI, we can also tailor a strategy around that – whether it’s GEO consultation, an AI audit or an answer-engine-first approach designed exactly for your needs.
Let’s get this SEO train rolling
Fill out the form and a specialist will get back to you within the next working hour. Caution, they don’t bite, but may leave you wanting more.
You’re going to love our SEO if….
- You’re sick of seeing your competitors on top
- You love the sound of speaking to a human and not an SEO robot
- You can handle the results we’ll deliver
Thanks!
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