Percent online conversions year on year
Percent saving on AdWords budget after just 2 months
Percent increase in online conversions via social media after a year
What We Did
Through a service offering targeted SEO campaign we consistently deliver converting traffic to Keith Michaels many different landing pages. Plus, we continue to expand their keyword portfolio with relevant terms.
We took Keith Michaels’ existing web platform and re-built it from the ground up to improve its search presence and accessibility as well as optimising user experience. This not only made Keith Michaels easier to discover but also made it simpler for users to convert once they were on-site.
Under our management, Keith Michaels’ social channels, particularly Facebook, have become a vehicle for increasing brand awareness and driving conversions. By leveraging their audience’s love of cars we keep Keith Michaels relevant and at the front of their minds.
When we took over management of Keith Michaels AdWords campaign we saw an opportunity for better targeting and saving money. Within 2 months we had saved them almost 45% on their advertising budget, which equates to thousands of pounds, with a minimal reduction in clicks.
More enquiries and higher ranking keywords
Keith Michaels now compete with, and outrank, some of the largest companies in the insurance business for top level, high search volume, keywords. In addition to this, their content architectures rank for thousands of relevant keywords across their varying policy offerings.
Add into this a fully optimised AdWords account and highly engaged social media audience and the returns are huge. They now receive over 14,000 targeted visits per month, around 3,000 online conversions (not including calls) and they reach 83,000 people via Facebook alone.