Keith Michaels are one of the UK's largest specialist car insurance brokers. Over a period of 10 years we have built and managed a new website and executed a full service digital marketing campaign using SEO, social media and AdWords to deliver highly targeted, converting traffic to their site. This resulted in a 219% increase in conversions via organic search and a 43% saving on AdWords budget.
"The digital marketing MRS have done has worked extremely well and we are getting the types of leads we can convert. They are also very good at responding to requests and for keeping us up to date with developments, whether new ideas or expanding on old ones."- Keith Michaels
Keith Michaels now compete with, and outrank, some of the largest companies in the insurance business for top level, high search volume, keywords. In addition to this, their content architectures rank for thousands of relevant keywords across their varying policy offerings.
Add into this a fully optimised AdWords account and highly engaged social media audience and the returns are huge. They now receive over 14,000 targeted visits per month, around 3,000 online conversions (not including calls) and they reach 83,000 people via Facebook alone.
online conversions year on year
increase in online conversions via social media after a year
saving on AdWords budget after just 2 months