Following on from our initial Sales V3 and What It Means For Digital Marketing piece we wanted to take a deeper look into the role social media plays in the new sales process. If you read our previous post you will already know that having a strong online presence will lead to more sales (and if you didn’t we suggest you do before tackling this one!) So let’s take a look at the big social networks, what they can do and how you can utilise them to your advantage.
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Google Analytics 4’s standard, aggregated reports give you a strong understanding of the metrics that matter the most to your business, giving you the freedom to plot, sort and filter different metric and dimension values to gain insight. However, for more advanced queries that require reports with combinations of metrics, dimensions and segments not available…
On the 11th March 2025, those of us using Google Tag Manager (GTM) received an email from Google, explaining that GTM would start automatically loading Google Tags before any Google Ads or Floodlight tags send any event hits to their respective platforms. The change is due to be rolled out on the 10th April 2025,…
In a highly competitive market and continually evolving landscape, digital marketing is key to stay ahead of the game in fintech. From employing content marketing to data-driven decision making, we explore the key points that will elevate your digital marketing efforts and help you stand out in the competitive fintech industry in 2025. Challenges of…
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