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Okay Google, How Do I Write for Voice Search in 2018?
It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content is written in a way that best serves the needs of those searchers of tomorrow. How can you do that? TL;DR Be concise Be conversational […]
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How To Optimise Your Ads With Single Keyword Ad Groups [Guide]
We’re all looking for that magic adjustment to take our PPC accounts to the next level. Sadly, there is no one-size-fits all formula. But one tactic gets more industry coverage than any other, and that is using SKAGs. What are SKAGs? SKAGs is an acronym that stands for Single Keyword Ad Groups. SKAGs refer to […]
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Brighton SEO April 2018 Roundup – Slides Included
The first Brighton SEO of 2018 is here! April’s event will bring delegates together to listen to the industry’s digital experts, with topics including content marketing, paid search, ecommerce, email marketing, analytics, ranking factors and much more. Here’s our roundup of the event as it happens, slides included. Check Out Our Previous Brighton SEO Roundups:Brighton […]
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What’s It Like To Be A Content Writer?
That’s a tricky question to answer. Because content writers aren’t all the same, you know? You’ve got your domestic in-house writer, who’s working on one brand all day long. There’s the wild and lesser-spotted freelance content writer, who spends as much time pitching for work as writing it. Then there’s the agency content writer, who […]
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How to Pick the Perfect Keywords for Your Content
The perfect keywords don’t just signpost your content to search. They can be the very reason content is written in the first place. Here’s why: There’s no point in writing content if no one can find it. If you’re relying on search to get your content or your business found, you need to use keywords […]
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Swimming with the Big Fish: Social Media Management for Small Businesses
Social media can be an extremely beneficial channel for your small business. It provides effortless communication between your business and audience as well as additional platforms to promote your services and products online. However, before you dive right in, there are some key considerations worth noting to help your social media presence flourish. 1) Consider […]
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What it’s like to work in SEO
Working in SEO… Everything always changes. All the time. Constantly. Working in SEO, you have to be prepared to deal with change – and a lot of it. This can be both beneficial and detrimental depending on how you look at it. The positives are that one, you are never bored – and two, your […]
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Should I Use the New Google Search Console Beta?
UPDATE 16/02/18: The Google Search Console Beta has now been expanded to include its new AMP Status Report. Read more here. Webmasters and SEOs rejoice! It’s been a long time coming, but Google has finally almost updated Google Search Console (the artist formerly known as Google Webmaster Tools). As of the 7th February 2018, Google’s […]
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Mythbusted: Drawbacks of AMP
Since AMP is so heavily favoured by Google’s search engine, it’s popping up everywhere. Today, almost all of the major news outlets have adopted the AMP platform because it loads pages with lightning speed. And other sites are jumping on the bandwagon. But AMP isn’t without its drawbacks. Often, you see speed come at the […]