The first Brighton SEO of 2018 is here! April’s event will bring delegates together to listen to the industry’s digital experts, with topics including content marketing, paid search, ecommerce, email marketing, analytics, ranking factors and much more. Here’s our roundup of the event as it happens, slides included.
A Brief History of Ads & Exact Match KeywordsMany years ago, ‘exact match’ keyword targetting was exactly
that – exact match targetting. A user’s query had to match your
specified keyword...Read More →