The digital marketing frontier is constantly evolving, with hundreds of minor rippling updates flowing through the landscape every week, having little effect on both the consumer and advertiser. However, every now and then a wave appears, and they are getting more and more frequent as of late, with GDPR, iOS Privacy updates, GA4 Migration, 3rd […]
If you’ve been on the internet over the last week, you will have seen at least one notification for a Black Friday weekend sale. It’s become hard to ignore through everyday browsing. Is Black Friday still having the impact on sales for retailers as it once did, and if so, who and why? We’ll get […]
