Data

You don’t need to be a web developer to understand schema markup. Discover the what’s, how’s and where’s in plain English, simply explained.

With Google’s official announcement confirming when Universal Analytics will be replaced with GA4 for good, this blog will answer your burning questions.

Search is a numbers game. So, how does Bing stack up? 40: that’s the number of languages that Microsoft’s Bing translates into, according to a survey on the search engine’s most fascinating statistics. In a world with widening horizons, Bing holds the second largest market share with its shy 4.4% in the UK, and a […]

Want to track link clicks on your website in Google Analytics? No problem – we’ll show you how, with options including Tag Manager, plugins and hardcoding.

On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major change in their reporting. PPC advertisers across the board had no prior knowledge of the change, meaning all of a sudden their insights into their […]

We’re now almost three weeks into the UK’s Coronavirus lockdown. It’s probably safe to say that we’re far from fully adapted to our current circumstances, either as businesses or as individuals. And, of course, more change is coming. Part of staying agile as a business, and responding to further developments throughout the crisis, involves maintaining […]

Sometimes, Google Tag Manager just. won’t. work. It doesn’t matter how closely you’ve followed instructions, how much training you’ve had, or how many previous Google Tag Manager accounts you’ve set up. It’s infuriating. It’s stressful. But when you solve the problem, it’s so satisfying (and definitely worthy of a fist bump in the office). Across […]

Confused about your Quality Scores? If you’re running a Google Ads account, you’ve probably wondered about your Quality Score and why it changes from time to time. There are a lot of factors that go into working out your Quality Score. The difference between a good and a bad score can have a direct impact […]

Schema markup is one of the most under-utilised SEO techniques out there. This is surprising, because it is one of the most valuable and powerful tools available to search engine marketers in 2020. So, why are people missing out? Well, check out this introduction to schema markup on Schema.org: Schema.org vocabulary can be used with […]