Digital Marketing

Search is a numbers game. So, how does Bing stack up? 40: that’s the number of languages that Microsoft’s Bing translates into, according to a survey on the search engine’s most fascinating statistics. In a world with widening horizons, Bing holds the second largest market share with its shy 4.4% in the UK, and a […]

In the dramatic year that has been 2020, our digital platforms have evolved in ways that they have never had to before. As this year comes to an end, we begin to wonder what the top social media trends will be for 2021? With consumers more aware than ever about global issues, audiences are becoming increasingly socially conscious and valuing how brands tackle these […]

Want to track link clicks on your website in Google Analytics? No problem – we’ll show you how, with options including Tag Manager, plugins and hardcoding.

On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major change in their reporting. PPC advertisers across the board had no prior knowledge of the change, meaning all of a sudden their insights into their […]

What happened on social media in August 2020?  This month, Twitter and Facebook have begun rolling out updates and changes to their platforms ahead of the upcoming US presidential election.  Alongside this, Chinese owned video-sharing app TikTok is also caught up in a legal storm against Trump, thanks to his attempt to ban the app in […]

Writing a successful blog post requires a big investment. The author must spend plenty of time properly researching their topic, as well as appreciate what they’re dealing with in terms of competing content. Before worrying about this, however, first-time bloggers need to gain a good understanding of what it takes to write content that reads […]

Dwell time… you’ve likely heard the term floating around once or twice, but what actually is it? And most importantly, how concerned do you need to be about it?   What is Dwell Time?  The definition for dwell time can often be confused with other metrics, such as average session duration, average time on page and bounce rate. […]

What happened on social media in July 2020?  This month has been another busy one for the social platforms, particularly for Twitter. With its enormous security breach going down in history, the platform has been in the limelight heavily this month, and not for positive reasons. Read on for a closer look into social media updates for July 2020.  Facebook Updates July 2020  Facebook Rolls Out Face […]

What is the Google Page Experience update & when is it happening?  On the 28th May 2020, Google announced they will be releasing a new ranking algorithm coined the Google Page Experience update. And, from our perspective, it’s one you definitely want to pay attention to.  Google later announced that the Google Page Experience update will be put into place in May 2021. Shape up […]