Digital Marketing

A Brief History of Ads & Exact Match Keywords Many years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your specified keyword exactly as you had written it. As time went on, Google and Microsoft Advertising (Bing) introduced ‘close variants’. On Google specifically, their inception […]

Title tags are still an important SEO factor in 2019. They are a key element of helping Google understand what your page is about, so it can serve your page to the right person. The weight and relevancy of your content will work to build your page’s ranking. But having keyword targeted title tags will help push […]

Confused about your Quality Scores? If you’re running a Google Ads account, you’ve probably wondered about your Quality Score and why it changes from time to time. There are a lot of factors that go into working out your Quality Score. The difference between a good and a bad score can have a direct impact […]

We’ve noticed that the most effective PPC landing pages share six common traits. These features are all designed to guide the user to a call to action that consistently converts. The best landing pages don’t just grab people’s attention. They offer value, reassure the customer, and are clear and easy to navigate. Most importantly, they […]

It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content is written in a way that best serves the needs of those searchers of tomorrow. How can you do that? TL;DR Be concise Be conversational […]

Excel doesn’t have to be a minefield. Download our handy guide for the most used and most important Excel shortcuts that every digital marketer needs. Download Cheat Sheet Click here to get your FREE Excel Shortcut Guide Download for PC Download for Mac Most digital marketers have no idea how much Excel is going to […]

That’s a tricky question to answer. Because content writers aren’t all the same, you know? You’ve got your domestic in-house writer, who’s working on one brand all day long. There’s the wild and lesser-spotted freelance content writer, who spends as much time pitching for work as writing it. Then there’s the agency content writer, who […]

Happy New Year from the team here at MRS! We’re looking ahead to what the future holds for digital marketing. 2018 promises to be a big year in all aspects of digital marketing. Compliance changes like GDPR are promising to transform our inboxes, while Facebook continues to amalgamate as many services as possible into its […]

Can you really afford not to do Black Friday? This Black Friday weekend, we’ll be spending more over a longer period than ever before. If you run an ecommerce site, you need to up your game to do well during the 2017 Black Friday season. The clocks have gone back, Halloween is out of the […]