Digital Marketing

Search is a numbers game. So, how does Bing stack up? 40: that’s the number of languages that Microsoft’s Bing translates into, according to a survey on the search engine’s most fascinating statistics. In a world with widening horizons, Bing holds the second largest market share with its shy 4.4% in the UK, and a […]

Want to track link clicks on your website in Google Analytics? No problem – we’ll show you how, with options including Tag Manager, plugins and hardcoding.

On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major change in their reporting. PPC advertisers across the board had no prior knowledge of the change, meaning all of a sudden their insights into their […]

What happened on social media in August 2020?  This month, Twitter and Facebook have begun rolling out updates and changes to their platforms ahead of the upcoming US presidential election.  Alongside this, Chinese owned video-sharing app TikTok is also caught up in a legal storm against Trump, thanks to his attempt to ban the app in […]

Writing a successful blog post requires a big investment. The author must spend plenty of time properly researching their topic, as well as appreciate what they’re dealing with in terms of competing content. Before worrying about this, however, first-time bloggers need to gain a good understanding of what it takes to write content that reads […]

Dwell time… you’ve likely heard the term floating around once or twice, but what actually is it? And most importantly, how concerned do you need to be about it?   What is Dwell Time?  The definition for dwell time can often be confused with other metrics, such as average session duration, average time on page and bounce rate. […]

Citations and backlinks can both benefit your SEO in similar ways but it’s important to be able to differentiate them. Citations are slightly harder to comprehend than backlinks, as you can receive citations in different forms. Check our guide below on how to differentiate the two, and build them into your SEO strategy.    What’s The Difference Between a Citation and […]

The Covid-19 outbreak has seen many changes to our daily lives right around the world. As we adapt to the new normality of social distancing and remote working, communities across the globe are pulling together and staying strong during these tough times.   Here in the UK, we demonstrate this every Thursday as we #clapforcarers – a prime example of communities […]

Why is social media so important during Covid-19? Right now, the only way we are contacting our friends and family that live outside our household is through the forms of social media and our phones. So, it goes without saying that the Covid-19 outbreak is making us use the social media platforms we’re already addicted […]