Google

What is the Google Page Experience update & when is it happening?  On the 28th May 2020, Google announced they will be releasing a new ranking algorithm coined the Google Page Experience update. And, from our perspective, it’s one you definitely want to pay attention to.  Google later announced that the Google Page Experience update will be put into place in May 2021. Shape up […]

We’re now almost three weeks into the UK’s Coronavirus lockdown. It’s probably safe to say that we’re far from fully adapted to our current circumstances, either as businesses or as individuals. And, of course, more change is coming. Part of staying agile as a business, and responding to further developments throughout the crisis, involves maintaining […]

Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? Regardless the industry you are in, there are two scenarios on how you can approach PPC at the moment:  Pause everything, save the investment for […]

It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content is written in a way that best serves the needs of those searchers of tomorrow. How can you do that? TL;DR Be concise Be conversational […]

The perfect keywords don’t just signpost your content to search. They can be the very reason content is written in the first place. Here’s why: There’s no point in writing content if no one can find it. If you’re relying on search to get your content or your business found, you need to use keywords […]

UPDATE 16/02/18: The Google Search Console Beta has now been expanded to include its new AMP Status Report. Read more here. Webmasters and SEOs rejoice! It’s been a long time coming, but Google has finally almost updated Google Search Console (the artist formerly known as Google Webmaster Tools). As of the 7th February 2018, Google’s […]

Since AMP is so heavily favoured by Google’s search engine, it’s popping up everywhere. Today, almost all of the major news outlets have adopted the AMP platform because it loads pages with lightning speed. And other sites are jumping on the bandwagon. But AMP isn’t without its drawbacks. Often, you see speed come at the […]

Not Everybody Bakes for a Living! Let’s get straight to the point. You work in a niche B2B industry. You’re looking to increase your engagement and the number of backlinks to your website’s content. You’re frustrated, it seems easy for those in the B2C arena – you see examples churning out a few glossy, mouth-watering […]

Google has just been fined a record €2.9bn ($2.7bn; £2.1bn) by the European Commission after it ruled Google had abused its power by promoting its own shopping comparison widget at the top of search results. Update 18/09/2017 Google has offered to display rival shopping comparison sites via an auction in order to comply with an […]