MRS Digital Blog

Google

We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.


  • Breaking News: Google Shopping will be Free in the UK and Beyond

    In April 2020, as a response to a panicking retail market, Google announced that Google Shopping would open free listings for U.S. merchants. From their President of Commerce, Bill Ready’s update “It’s now free to sell on Google” captured the new move from the search giant after stores shuttered nationwide.   After this large shift by Google to restructure […]

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  • Google Search Terms Report Now Includes 34% Less Data

    On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major change in their reporting. PPC advertisers across the board had no prior knowledge of the change, meaning all of a sudden their insights into their […]

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  • How to Prepare for the Google Page Experience Update in 2021 [+ Checklist]

    What is the Google Page Experience update & when is it happening?  On the 28th May 2020, Google announced they will be releasing a new ranking algorithm coined the Google Page Experience update. And, from our perspective, it’s one you definitely want to pay attention to.  Google later announced that the Google Page Experience update will be put into place in May 2021. Shape up […]

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  • 3 Tracking & Analytics Tips for Periods of Change – A Covid-19 Crisis Article

    We’re now almost three weeks into the UK’s Coronavirus lockdown. It’s probably safe to say that we’re far from fully adapted to our current circumstances, either as businesses or as individuals. And, of course, more change is coming. Part of staying agile as a business, and responding to further developments throughout the crisis, involves maintaining […]

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  • Marketing During Coronavirus: Maximise Your PPC Strategy (TIPS)

    Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? Regardless the industry you are in, there are two scenarios on how you can approach PPC at the moment:  Pause everything, save the investment for […]

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  • Check Out Google’s All-New Shoppable Ads

    Buying online just got a whole lot easier. Google is rolling out a new way for you to promote your products in Image Search with all-new shoppable adverts. This new ad format lets you highlight multiple products within a single ad unit, which will appear among Google Images results. If you’ve seen shoppable Instagram pictures, […]

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  • Okay Google, How Do I Write for Voice Search in 2018?

    It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content is written in a way that best serves the needs of those searchers of tomorrow. How can you do that? TL;DR Be concise Be conversational […]

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  • How to Pick the Perfect Keywords for Your Content

    The perfect keywords don’t just signpost your content to search. They can be the very reason content is written in the first place. Here’s why: There’s no point in writing content if no one can find it. If you’re relying on search to get your content or your business found, you need to use keywords […]

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  • Around the World in 30 Search Engines

    With the all-consuming monolith that is Google continuing to absorb more and more of the global search market, we thought it would be fun to step out of the Google-verse and explore some of the lesser known search engines from around the world. It’s Google’s world… we just live in it Est. 4 September 1998, […]

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