PPC

In the fast-paced world of SaaS (Software as a Service), competition is rife — meaning that customer acquisition is everything. PPC (Pay-Per-Click) advertising is one of the most powerful tools around when it comes to driving qualified traffic, generating leads, and scaling growth — but only when it’s done right. Whether you’re new to PPC […]

In the highly competitive world of franchising, getting visibility in the right markets is key — and that’s where PPC (Pay-Per-Click) advertising becomes a powerful weapon in your marketing arsenal. Whether you’re a national franchise brand or a local franchisee, PPC helps you generate high-intent leads, drive foot traffic, and grow brand presence — but […]

All you need to know about direct response copywriting.  Direct response copywriting is an art form. The best examples elicit an immediate response from readers, drive conversions and ultimately boost sales.  But what is direct response copywriting, how does it differ from traditional copywriting and, more importantly, can anyone do it?  What is direct response […]

MRS Digital hit a historic milestone this year by achieving Google Premier Partner status – the coveted hallmark of an elite digital marketing agency. The award is an internationally-recognised accreditation that celebrates outstanding service standards, high performance and client growth.   Playing in Google’s Premier League  MRS has been a Google Partner for many years, demonstrating […]

Pay-per-click (PPC) advertising can be hugely successful for your business, but to make it work as hard as possible, numerous components need to be rock solid. PPC landing pages are used in paid search or paid social ads to provide a customised experience relevant to the campaign messaging that the person clicked on. A good […]

iOS 17 brought an interesting change for marketers with the removal of certain tracking strings on URLs, including GCLID and anything personally identifiable. Discover what this means for you.

If you’ve been on the internet over the last week, you will have seen at least one notification for a Black Friday weekend sale. It’s become hard to ignore through everyday browsing. Is Black Friday still having the impact on sales for retailers as it once did, and if so, who and why? We’ll get […]

Performance Max (PMax) is the machine-learning-powered campaign type from Google Ads. Utilising the incredible scope of power Google has, Performance Max can help you reach your ideal customer at the perfect time. Here at MRS Digital, our team of PPC experts have been optimising with PMax since it was launched in November 2021. Alongside our […]

Google has changed the mobile SERPs again – we’ll show you how to easily set your site name and favicon in the search result snippets.