MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.

5 min
In the world of SEO, an entity describes a distinct and identifiable “thing” that search engines understand as a real concept and not just a word. Entities can be people, brands, places, products, or concepts, each with specific attributes and relationships. For example: Search engines like Google and large language models (LLMs) like ChatGPT recognise […]
Filter by Categories

4 min
Many businesses are now facing unprecedented challenges from every angle, including marketing which is one area that business owners tend to cut first. But is that really the right choice? Regardless the industry you are in, there are two scenarios on how you can approach PPC at the moment: Pause everything, save the investment for […]

3 min
What happened on social media in March 2020? It’s been an incredibly strange time for the world, but that doesn’t stop social media from constantly evolving. This month, WhatsApp finally launched dark mode after a long time in the making, Instagram made a series of changes to keep their community safe during the COVID-19 outbreak, […]

8 min
In this blog we help highlight some of the key factors that marketers and business owners should be considering right now. We don’t have all the answers, but we can provide you with some guidance on how to approach your marketing in the coming days and weeks. Above All Else: Follow Government Advice As of […]

4 min
While you may have long had an outreach marketing plan in place for your company, and you’re obtaining solid links from reputable websites and publications, have you thought about what to do to make the most of these opportunities afterwards? The potential for your authoritative content to reach even further is a consideration that often […]

1 min
Following the continuing announcements from the government on the escalation of Covid-19, we wanted to make sure you were kept in the loop on how Covid-19 is affecting MRS and our customers. We understand that now, more than ever, you need your marketing agency to be as proactive and responsive as possible, from a campaign […]

4 min
As we delve into 2020, marketing strategists from all over will need to consider the current trends and upcoming projections when deciding how to invest time and money. To help aid marketers who are tackling this task, we’ve put together a comprehensive list of all the statistics you need to know in order to understand […]

4 min
A Brief History of Ads & Exact Match Keywords Many years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your specified keyword exactly as you had written it. As time went on, Google and Microsoft Advertising (Bing) introduced ‘close variants’. On Google specifically, their inception […]

3 min
It’s been a busy month for social media, with WhatsApp reaching 2 billion monthly viewers, LinkedIn launching its new ‘featured’ section and Facebook rolling out a bunch of new updates – it’s time to check out what’s been going on in the social scene in February…

1 min
As we come towards the end of another year, it’s important to look back on what we’ve achieved. We’ve had a lot to celebrate, so read on to discover.