MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.

5 min
In the world of SEO, an entity describes a distinct and identifiable “thing” that search engines understand as a real concept and not just a word. Entities can be people, brands, places, products, or concepts, each with specific attributes and relationships. For example: Search engines like Google and large language models (LLMs) like ChatGPT recognise […]
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4 min
As we delve into 2020, marketing strategists from all over will need to consider the current trends and upcoming projections when deciding how to invest time and money. To help aid marketers who are tackling this task, we’ve put together a comprehensive list of all the statistics you need to know in order to understand […]

4 min
A Brief History of Ads & Exact Match Keywords Many years ago, ‘exact match’ keyword targetting was exactly that – exact match targetting. A user’s query had to match your specified keyword exactly as you had written it. As time went on, Google and Microsoft Advertising (Bing) introduced ‘close variants’. On Google specifically, their inception […]

3 min
It’s been a busy month for social media, with WhatsApp reaching 2 billion monthly viewers, LinkedIn launching its new ‘featured’ section and Facebook rolling out a bunch of new updates – it’s time to check out what’s been going on in the social scene in February…

1 min
As we come towards the end of another year, it’s important to look back on what we’ve achieved. We’ve had a lot to celebrate, so read on to discover.

2 min
We are so proud to be able to announce that our Managing Director Carol and MRS Digital have together been honoured with two awards and a runner-up, at the highly-esteemed 2019 National Business Women’s Awards. This awarding body has long been celebrating the finest companies across the UK, recognising only the very best in business. […]

2 min
All of us here at MRS Digital are so excited and so proud to have been shortlisted for no less than six awards in 2019. As we are also celebrating our 20th birthday this year, the nominations come at an especially significant time for us. Each and every member of our MRS family work hard […]

5 min
Title tags are still an important SEO factor in 2019. They are a key element of helping Google understand what your page is about, so it can serve your page to the right person. The weight and relevancy of your content will work to build your page’s ranking. But having keyword targeted title tags will help push […]

5 min
Instagram is hiding your likes. But it’s not the end of the world. The last ten years of social media have been measured and judged by likes. Smashing the like button as we scroll through our feeds is a reflex. We use likes to measure engagement and as a benchmark for social media strategies. Liking […]

7 min
Sometimes, Google Tag Manager just. won’t. work. It doesn’t matter how closely you’ve followed instructions, how much training you’ve had, or how many previous Google Tag Manager accounts you’ve set up. It’s infuriating. It’s stressful. But when you solve the problem, it’s so satisfying (and definitely worthy of a fist bump in the office). Across […]