MRS Digital Blog
What’s Good, What’s Great and What’s New
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
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Entity SEO: What is an entity & why is it important?
5 min
In the world of SEO, an entity describes a distinct and identifiable “thing” that search engines understand as a real concept and not just a word. Entities can be people, brands, places, products, or concepts, each with specific attributes and relationships. For example: Search engines like Google and large language models (LLMs) like ChatGPT recognise […]
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How to Grant Access to Google Ads + Microsoft Ads
2 min
Google Ads and Microsoft Ads are all key parts of paid advertising, specifically paid search and paid social media advertising. If you’re about to embark on a paid advertising journey, then you’ll want to share access to your PPC (Pay Per Click) ad accounts with a new partner or agency, like us! Here’s how you […]
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How to Grant Access to Google Search Console (WITH VIDEO)
2 min
Google Search Console is where you can find Google search-related information for your websites, from queries driving clicks to how many of your webpages are indexed in Google. For SEO professionals, having access to a client’s Google Search Console is important to gain maximum insight. If you’ve had Search Console set up by somebody else, […]
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Google’s New Generative AI Search Experience – An SEO’s Perspective
8 min
AI – it’s every marketer’s favourite buzzword of the moment. We’ve had ChatGPT, we’ve had Bard, and it appears everyone now wants a slice of the action. From getting AI to do the ‘dirty’ work – solve problems, write code, streamline tasks, and answer questions – what’s the next step for AI? Perhaps, we’ll make […]
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Top 7 Benefits of Google Search Console
6 min
Whether you’re brand new to the world of SEO or a seasoned professional, there’s no doubt that Google Search Console offers a whole host of benefits you need to be making the most of. From monitoring your visibility in the search results to understanding how Google is really reading your site, Google Search Console is […]
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A Guide to Google Reviews: Do They Help SEO?
5 min
Do Google Reviews help SEO efforts? Read on to discover Google Reviews’ impact on your organic visibility, local rankings and finally, how to manage them.
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Search Updates – June ’23 Changes
4 min
Perspectives, INP, and a bad move from Twitter? June was a hectic month in search. Read our round-up for an overview into what happened.
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Search Updates – May ’23 Changes
4 min
April showers bring May flowers, and May did certainly bring some flowering search changes. Generative search experience rose to the forefront of every search marketer’s mind, there’s a new Core Web Vitals metric that’s as fresh as a daisy, and the topic authority system came into full bloom. Read on to find out what all these changes mean! Generative Search – […]
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It’s Time to ‘Be-Real’ – The Rise of Brand Authenticity in Digital Marketing
5 min
With photo editing available at the touch of a button, staged ‘candids’ and the ability to build an image however you choose online, the 21st century is a difficult time to be authentic. And whilst this statement is certainly no revelation, it looks like things might be changing. Authenticity is increasingly on the agenda of […]
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Search Updates – March ’23 Changes
4 min
Spring has sprung and with it a whole host of search updates. March saw Google’s first core algorithm update of 2023 (and the first for 6 months), updates from Google’s much-anticipated ChatGPT rival, Bard, and more. Read on to discover all the changes you need to know from the last four weeks. Google’s First Core […]
Google