Following on from our initial Sales V3 and What It Means For Digital Marketing piece we wanted to take a deeper look into the role social media plays in the new sales process. If you read our previous post you will already know that having a strong online presence will lead to more sales (and if you didn’t we suggest you do before tackling this one!) So let’s take a look at the big social networks, what they can do and how you can utilise them to your advantage.
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Your Money or Your Life, or YMYL content is a term that has evolved to represent a genre of online content relating to topics that could potentially have an impact on a person’s financial, physical or mental well-being. With people regularly turning to search engines for answers to a range of topics regarding finance and…
All you need to know about direct response copywriting. Direct response copywriting is an art form. The best examples elicit an immediate response from readers, drive conversions and ultimately boost sales. But what is direct response copywriting, how does it differ from traditional copywriting and, more importantly, can anyone do it? What is direct response…
Google Analytics 4 (GA4) is a powerful analytics platform, capable of collecting, reporting on and storing data related to a website or app. It’s a highly accessible platform, straightforward for users to adjust data collection settings, create and customise reports, and otherwise access valuable digital performance data on the fly. As such, ensuring that you…
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