Following on from our initial Sales V3 and What It Means For Digital Marketing piece we wanted to take a deeper look into the role social media plays in the new sales process. If you read our previous post you will already know that having a strong online presence will lead to more sales (and if you didn’t we suggest you do before tackling this one!) So let’s take a look at the big social networks, what they can do and how you can utilise them to your advantage.
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On 22nd July 2024, the Vice President of Google’s Privacy Sandbox, Anthony Chavez, announced that Google was not going to proceed with the depreciation of third-party cookies in Google Chrome. This came as a shock to most in the digital space, as Google has been working tirelessly towards this goal since first announcing the intention…
The Search Generative Experience has begun rolling out in the US search results. Read on to learn about Google’s announcement and what it means for you.
Before the Black Friday period, with the day itself falling on 29th November 2024, it’s likely that the focus will have been on preparation. To make the most of one of the busiest online shopping periods of the year, working hard on ecommerce strategy, website content and measurement to ensure that everything is in order…
Black Friday, falling on the 29th November 2024, is the annual shopping event known for its deals and discounts. You’ll be hard-pressed to find a retailer that doesn’t get involved with Black Friday in one way or another, and what was once a rush into physical stores, primarily in the US, has become an international,…
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