Following on from our initial Sales V3 and What It Means For Digital Marketing piece we wanted to take a deeper look into the role social media plays in the new sales process. If you read our previous post you will already know that having a strong online presence will lead to more sales (and if you didn’t we suggest you do before tackling this one!) So let’s take a look at the big social networks, what they can do and how you can utilise them to your advantage.
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Google Analytics 4’s standard, aggregated reports give you a strong understanding of the metrics that matter the most to your business, giving you the freedom to plot, sort and filter different metric and dimension values to gain insight. However, for more advanced queries that require reports with combinations of metrics, dimensions and segments not available…
By nature, the digital marketing landscape evolves significantly each year, with advances in technology, changes in consumer behaviour and the macroeconomic environment changing how marketers approach the gathering of marketing insights, web analytics and the development of marketing strategies. Staying ahead of the curve in these areas gives marketers a significant competitive edge over those…
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