Pay Per
Click
(PPC)

Invest Intelligently

Make your PPC budgets work harder

It goes without saying that you're looking for high performance PPC management. But at MRS, we look at the bigger picture, ensuring that your paid search not only compliments your wider marketing mix but enhances it. Our commercially driven team of paid search boffins don't just settle for 'good enough', but work tirelessly to achieve greatness.

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43%

Saving on AdWords budget in 2 months

Latin Routes

53%

reduction in CPA in the first month

What Makes MRS's PPC Services Different?

No matter the size of your investment, you need to know that your money is being used as effectively as possible. We treat our clients’ PPC budgets as though they were our own. Working closely with you, we make sure your unique objectives are achieved. Whether you’re after sheer volume of sales, only the highest value customers or looking to capture market share from your rivals, we will tailor everything we do to make this a reality.



Data Driven
Decision Making

Nothing gets left to chance at MRS. We ensure that all PPC decisions made with your budget are made by data specialists experienced at making your spend work harder.

Always
Evolving

Google and other platforms never stand still, and nor do we. You can rely on us to stay on top of the latest industry changes and best practice in PPC management.

Commercially
Driven

Commercial acumen is at the heart of all we do. To you that translates into strategy that isn’t designed to make the numbers look good, but is what’s best for your business.

In the time MRS have managed our PPC campaign they have drastically reduced cost, improved location and demographic targeting. This makes sure we’re reaching the right type of clients and have even managed to get us permission to use global manufacturer names in our ad text. We couldn’t be happier.


Keith Michaels


Full Case Study

Our PPC Management Process

We sometimes get asked what our PPC marketing secret is. Truth is, there isn’t one. As a successful PPC management company, we accomplish great results by taking the time to understand your business, utilising leading strategy and through good old fashioned hard work. Plus, lots and lots of testing. We’ve helpfully summarised our in-depth process into a few key points below.

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Client Communication

Although AdWords reigns supreme when it comes to paid search, you can’t overlook the underdog. Bing offers an alternative demographic compared to AdWords and often more cost-effective advertising.

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PPC Audits

Sometimes all it takes is a fresh perspective. If you’re already running PPC activity, then a fresh set of eyes on your account can bring to light opportunities that may have been overlooked. Apart from being a crucial part of our standard PPC process, we also offer standalone AdWords audits ranging from free account overviews to deep audits complete with documented plans of action to follow.

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Research & Planning

Building your AdWords account is a complex process, but the foundation upon which all of the work is built is great research. We take the time to fully understand your brand, products and target audience. Beyond this, we research direct competitors and any brands that could compete for the same ad space. This initial phase puts us in an extremely strong position from which to market your brand, allowing us to tailor messaging, bids and keywords effectively.

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PPC Scalability

Once you start get awesome results, there’s a good chance you’ll want more. All of our accounts are created with in-built scalability, meaning that there’s no cap on your success. We make it easy to move from dipping your toe in the water to diving in headfirst into PPC marketing.

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Ad Copy Writing

AdWords isn’t the sole territory of data heads. At the end of the day, it is the words that appear in Google search results that determine whether someone clicks through to your website or not. That’s why we have ad writers that put a creative spin on the all-important ad copy.

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Bid Management

When it comes to bid management, there’s no one-size-fits-all approach. We utilise a number of bid strategies, including our own sophisticated scripts, depending on a whole range of factors. The point? Whatever bid management structure we adopt, it’s always to achieve one thing; to maximise profitability of your ads.

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PPC Optimisation & Testing

A PPC manager’s work is never done. Our hard-working team optimise all PPC accounts on a daily basis, constantly driving those CPCs and CPAs down. From utilising bid automation software to manually testing ad copy we ensure regular optimisation to keep your ads ahead of the pack.

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Analytics & Reporting

All good relationships are built on trust. That’s why offer complete transparency with all paid search activity we undertake. You see exactly how your budgets are being used, and PPC data is directly integrated into your Google Analytics or your platform of choice.

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BingAds

Although AdWords reigns supreme when it comes to paid search, you can’t overlook the underdog. Bing offers an alternative demographic compared to AdWords and often more cost-effective advertising.

Paid Search Specialisms

Google Shopping Ads

Place your products where they can’t be ignored with Google Shopping listings

Landing Page Design

Maximise your ROI with killer custom-built landing pages that consistantly convert


Ecommerce PPC

Reach customers when it counts in this high competition environment

Search Remarketing

If at first you don’t succeed, remind customers what they’re missing with punchy remarketing

The proof is in the pudding

So discover how we can help you. Request your FREE PPC audit and we'll identify ways to make your PPC investment go further. Speak to our PPC pros today.


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