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Citations and backlinks can both benefit your SEO in similar ways but it’s important to be able to differentiate them. Citations are slightly harder to comprehend than backlinks, as you can receive […] Read More →
Microcopy is a little-appreciated aspect of web copy. But, it can make the difference between a conversion and a lead getting lost. Microcopy increases click-through rate. It boosts engagement and […] Read More →
Having the opportunity to write a guest article for a prestigious website is an exciting honour for any blogger or content writer. But, beyond the personal satisfaction of seeing your […] Read More →
It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content […] Read More →
So. You’ve written some great content. It’s well targeted, cleverly written and people love it. But you screwed up. You missed an opportunity. Do you think if your audience was […] Read More →
That’s a tricky question to answer. Because content writers aren’t all the same, you know? You’ve got your domestic in-house writer, who’s working on one brand all day long. There’s […] Read More →
The perfect keywords don’t just signpost your content to search. They can be the very reason content is written in the first place. Here’s why: There’s no point in writing […] Read More →
Not Everybody Bakes for a Living! Let’s get straight to the point. You work in a niche B2B industry. You’re looking to increase your engagement and the number of backlinks […] Read More →
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