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Microcopy is a little-appreciated aspect of web copy. But, it can make the difference between a conversion and a lead getting lost. Microcopy increases click-through rate. It boosts engagement and […] Read More →
Having the opportunity to write a guest article for a prestigious website is an exciting honour for any blogger or content writer. But, beyond the personal satisfaction of seeing your […] Read More →
It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content […] Read More →
So. You’ve written some great content. It’s well targeted, cleverly written and people love it. But you screwed up. You missed an opportunity. Do you think if your audience was […] Read More →
That’s a tricky question to answer. Because content writers aren’t all the same, you know? You’ve got your domestic in-house writer, who’s working on one brand all day long. There’s […] Read More →
The perfect keywords don’t just signpost your content to search. They can be the very reason content is written in the first place. Here’s why: There’s no point in writing […] Read More →
Not Everybody Bakes for a Living! Let’s get straight to the point. You work in a niche B2B industry. You’re looking to increase your engagement and the number of backlinks […] Read More →
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