Content Marketing

Insurance might not be the most glamorous subject – but its marketing can be surprisingly brilliant. From the quirky chaos of Compare the Meerkat to the unforgettable opera-singing tenor in Go.Compare, brands have found ingenious ways to turn policies into popular culture.  Crunching the numbers, the UK insurance industry is a huge business. According to the Association of British Insurers, it handles £1.8 trillion of […]

‘AI Overviews SEO’ refers to the process of optimising content so Google’s AI‑generated summaries can accurately reference, cite, and surface your site within AI Overviews at the top of search results. As AI Overviews continue to expand, optimising for them has rapidly become a core focus for many SEOs. Google first introduced AI Overviews (AIOs) […]

Perplexity’s growth, as with the wider AI search landscape, has exploded in recent months – 30 million monthly users and 40% MoM search increases – making it unmissable for forward-thinking SEOs. At MRS Digital, we’ve tested these strategies to boost citations and AI visibility, and now we want to share our insights. This guide delivers […]

Generative AI tools such as ChatGPT and Gemini are reshaping how people search for and engage with content, and this change in user behaviour is gathering momentum. So much so, that Semrush projects that by 2028, annual visitors to LLMs (large language models) will overtake traditional organic search. However, good website content and strong SEO […]

In the world of SEO, an entity describes a distinct and identifiable “thing” that search engines understand as a real concept and not just a word. Entities can be people, brands, places, products, or concepts, each with specific attributes and relationships. For example:  Search engines like Google and large language models (LLMs) like ChatGPT recognise […]

B2B (business-to-business) SEO involves optimising your website to boost visibility in search engines for other businesses. When it comes to search engine optimisation (SEO), B2B companies face unique challenges compared to B2C (business-to-consumer) brands. That’s because you’re not selling direct to people, but other businesses that need your products and services. Understanding these key differences […]

Finding the top-rated SEO platform for B2B can feel overwhelming. Especially when every tool promises better rankings, deeper insights, and faster growth. But the truth is, not every SEO platform is built for the unique challenges of B2B marketing. Whether you’re running a lean marketing team or managing a complex sales funnel with long lead […]

Inclusive marketing campaigns embrace diversity by including people and groups from all backgrounds regardless of gender, age, ethnicity, religion, and other socio-economic factors. Discover more today.

Having the opportunity to write a guest article for a prestigious website is an exciting honour for any blogger or content writer. But, beyond the personal satisfaction of publishing in new spaces, earning guest articles is essential to a business’s digital marketing strategy. 10 Guest Blogging Tips Know your stuff Network, network, network! Send a […]