What is Microcopy? How Small Words Make BIG Money 27th June 2019 Content Marketing, CRO Microcopy is a little-appreciated aspect of web copy. But, it can make the difference between a conversion and a lead getting lost. Microcopy increases click-through rate. It boosts engagement and […]
How to Guest Blog in 2019 4th March 2019 Content Marketing, SEO Having the opportunity to write a guest article for a prestigious website is an exciting honour for any blogger or content writer. But, beyond the personal satisfaction of seeing your […]
Okay Google, How Do I Write for Voice Search in 2018? 17th August 2018 Content Marketing, Digital Marketing, Google It’s 2018 and voice search is on the rise. In another couple of years, 50% of searches will use voice search. So, you need to make sure that your content […]
The Ultimate Guide To Upcycling Your Content 25th May 2018 Content Marketing, Digital Marketing So. You’ve written some great content. It’s well targeted, cleverly written and people love it. But you screwed up. You missed an opportunity. Do you think if your audience was […]
What’s It Like To Be A Content Writer? 26th April 2018 Business Tips, Content Marketing, Digital Marketing, MRS That’s a tricky question to answer. Because content writers aren’t all the same, you know? You’ve got your domestic in-house writer, who’s working on one brand all day long. There’s […]
How to Pick the Perfect Keywords for Your Content 23rd March 2018 Business Tips, Content Marketing, Google, SEO The perfect keywords don’t just signpost your content to search. They can be the very reason content is written in the first place. Here’s why: There’s no point in writing […]
5 Easy Ways To Make B2B Content More Shareable 20th September 2017 Business Tips, Content Marketing, Google, SEO, Social Marketing Not Everybody Bakes for a Living! Let’s get straight to the point. You work in a niche B2B industry. You’re looking to increase your engagement and the number of backlinks […]