MRS Digital Blog
We live and breathe all things digital marketing here at MRS. From the latest Google updates to must-know tips and tricks, find out all the juicy MRS and industry gossip right here.
5 min
In the fast-paced world of SaaS (Software as a Service), competition is rife — meaning that customer acquisition is everything. PPC (Pay-Per-Click) advertising is one of the most powerful tools around when it comes to driving qualified traffic, generating leads, and scaling growth — but only when it’s done right. Whether you’re new to PPC […]
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4 min
Updated 23-03-17 Have you noticed anything different about Google search results? Emojis have suddenly returned to desktop search result snippets. After a long absence, they’re back! This is good because almost everyone online – 92% of users – use emojis, and brands are using them too. According to a study, emoji-based marketing campaigns have increased […]
3 min
If you read any AdWords blogs, you have probably heard about something called IF functions. They have pay per click experts everywhere spinning with excitement in their swivel chairs. The problem is that, unless you are one of those experts, IF functions look a bit like a foreign language. So what are these mysterious IF […]
3 min
With the UK now using their mobiles to surf the web more than any other device, mobile web design is more important today than ever. 60% of consumers feel more positive about a company that has a website with original, custom content. It’s hard to understate the importance of your customers’ first port of call, […]
2 min
Google has introduced new IF functions to AdWords that enable customised text to appear based on specific parameters. This new feature allows PPC marketers to better personalise adverts to their audience and streamline their PPC campaigns. IF functions allow you to insert a specific message in your text ad when a condition is met, and […]
2 min
Have you been good this year? Christmas is the time for mince pies, too much turkey and reflecting on the year as you tipple a little ‘Christmas spirit’. Are you worthy of being on the Nice List this year? If you’re unsure, fear not! We’ve created a list of digital marketing do’s and don’ts that […]
1 min
17 Years and counting. See what we got up to this year. (Click to view in a new window)
3 min
Your marketing is only as good as your data and the insight that you can get from it. Businesses of all scales create data, which when utilised effectively can be used to improve their company’s performance. What should you be doing in order to make better use of your data? Setting Up Your Web Analytics […]
2 min
Google recently turned 18 years old (they grow up so fast…) and the search engine remains the UK’s favourite means of scouring the web. But do you remember any of the previous means of searching online? Take a trip down memory lane and explore some of the other notable avenues of search that will leave […]
2 min
The social media landscape is always changing. It is constantly disrupted by new players, new memes and the ever evolving whims of users. That means there are very few hard and fast rules to cling to. However, if we have learned anything from the social media gaffs of 2016, it is that there are at […]