What’s Good, What’s Great and What’s New

‘AI Overviews SEO’ refers to the process of optimising content so Google’s AI‑generated summaries can accurately reference, cite, and surface your site within AI Overviews at the top of search results. As AI Overviews continue to expand, optimising for them has rapidly become a core focus for many SEOs. Google first introduced AI Overviews (AIOs) […]

GA4 is a powerful and broadly accessible tool, allowing users to start collecting web analytics data, analyse that data and uncover valuable insights to fuel business decision making with minimal initial setup.  That said, an out-of-the-box GA4 configuration will leave much to be desired. While in-property setup guidance and support can help get a new GA4 property up and running, tailoring the in-property configuration settings to suit specific business needs, and to unlock GA4’s full potential, isn’t as straightforward.  A common pain-point amongst GA4 users and something we frequently uncover during GA4 […]

ChatGPT Ads are here – OpenAI and Anthropic are talking all about it so here’s my run down and view on what’s going on.  Coming off the back of some high value Super Bowl spots from the organisation behind the Claude LLM – OpenAI’s move to include advertising in its ‘Free’ and ‘Go’ user tiers (Go is also a new addition, potentially to […]

Perplexity’s growth, as with the wider AI search landscape, has exploded in recent months – 30 million monthly users and 40% MoM search increases – making it unmissable for forward-thinking SEOs. At MRS Digital, we’ve tested these strategies to boost citations and AI visibility, and now we want to share our insights. This guide delivers […]

Generative AI tools such as ChatGPT and Gemini are reshaping how people search for and engage with content, and this change in user behaviour is gathering momentum. So much so, that Semrush projects that by 2028, annual visitors to LLMs (large language models) will overtake traditional organic search. However, good website content and strong SEO […]

As generative AI shows little sign of slowing down, ChatGPT remains the front runner with 68% of the global market share and one of the most powerful tools for SEO teams to improve their productivity. While human expertise provides strategic thinking, nuance and creativity that can’t be replicated, ChatGPT can enhance our capabilities as marketers, […]

As AI SEO is still very much an emerging pool of tactics and discussion points, it’s no surprise that it can be difficult to know which tool to turn to when gathering your LLM (large language model) insight. For SEO, historically, the tools in the industry were well-known and long-established. Ahrefs, Semrush, Moz, and SE-Ranking, […]

B2B (business-to-business) SEO involves optimising your website to boost visibility in search engines for other businesses. When it comes to search engine optimisation (SEO), B2B companies face unique challenges compared to B2C (business-to-consumer) brands. That’s because you’re not selling direct to people, but other businesses that need your products and services. Understanding these key differences […]

Finding the top-rated SEO platform for B2B can feel overwhelming. Especially when every tool promises better rankings, deeper insights, and faster growth. But the truth is, not every SEO platform is built for the unique challenges of B2B marketing. Whether you’re running a lean marketing team or managing a complex sales funnel with long lead […]