What’s Good, What’s Great and What’s New

World Franchise Day is about more than celebrating the expansion of a £140 billion global industry. It also serves as a reminder of how important visibility has become in an increasingly competitive market.   Whether customers are searching for products, services or local providers, the brands that appear at the right moment are often the ones that secure enquiries and drive […]

Within digital marketing, particularly paid, measuring campaign performance is essential. It’s impossible to optimise a marketing strategy, allocate budgets or test ad assets if you don’t know how your ad campaigns are performing relative to each other. Yet, user journeys are not linear. Every user journey differs, and if a user sees an ad, or […]

When it comes to paid advertising, your landing page can make or break your campaign performance. You can have perfectly targeted ads, compelling copy, and a healthy budget, but if your landing page doesn’t convert, your ROI will suffer.  That’s why understanding PPC landing page best practices is essential for any business investing in paid media. A well-optimised landing page doesn’t just capture […]

If you’re trying to attract customers in a specific area, showing up in local search results isn’t optional, it’s essential. Whether someone is searching for a service “near me” or looking for a trusted provider in their town, local SEO is what determines whether your business gets found or overlooked.  For SMEs and multi-location businesses, local SEO offers one of the highest-intent traffic opportunities available. […]

Whether you’re selling cars, insurance or even petrol, knowing how to stand out in a competitive marketplace and engage consumers isn’t an easy feat. Automotive marketers often must think outside the box to show off their latest product or to get the brand awareness they need to perform.  As an award-winning automotive SEO agency, we’ve rounded up some of the best automotive marketing campaigns by well-known brands.  Discover the 5 Best Automotive Marketing […]

Insurance might not be the most glamorous subject – but its marketing can be surprisingly brilliant. From the quirky chaos of Compare the Meerkat to the unforgettable opera-singing tenor in Go.Compare, brands have found ingenious ways to turn policies into popular culture.  Crunching the numbers, the UK insurance industry is a huge business. According to the Association of British Insurers, it handles £1.8 trillion of […]

Learn about cost per click inflation and the influence of AI.

At MRS Digital, we’re always looking for ways to make a positive impact – not just for our clients, but for our community too. This month, we took on our biggest fundraising challenge yet: rowing 200km in a single day in support of Comic Relief. This is the equivalent of driving from London to Birmingham […]

‘AI Overviews SEO’ refers to the process of optimising content so Google’s AI‑generated summaries can accurately reference, cite, and surface your site within AI Overviews at the top of search results. As AI Overviews continue to expand, optimising for them has rapidly become a core focus for many SEOs. Google first introduced AI Overviews (AIOs) […]