Author: Jade Powter

With SEO, it’s likely you know the basics. You understand the importance of relevant optimised content, a great page experience, and authoritative backlinks acquired naturally. However, when it comes to ranking your website in Bing specifically, do you know the key differences compared to Google? Well, fortunately for you, Bing has published its ‘Bing Webmaster Guidelines’ […]

In our monthly search update blog, we outline the main updates and changes within the search engine landscape for May, whether they’re minor or major. This month, Google has made some algorithm updates alongside an interesting LGBTQ themed update from Yelp ahead of Pride Month. Read on to find out more.   Google Adds Links To Featured Snippets Leading Back To Google Search Results  Google has begun adding links to […]

Zero-click searches are queries that users input within a search engine that don’t lead to a click on a web property. Discover why they occur and their impact.

In our monthly search update blog, we’ll outline the main updates and changes within search for that month, whether they’re minor or major. This month, we’ve seen some important updates, including the postpone of the Google Page Experience Update, the evolution of zero-click search, and more, read on to discover more on this month’s updates. […]

Position 0 is the new position 1. With voice search still gaining momentum, featured snippets are more valuable than ever. Discover how to get featured.

Having the opportunity to write a guest article for a prestigious website is an exciting honour for any blogger or content writer. But, beyond the personal satisfaction of publishing in new spaces, earning guest articles is essential to a business’s digital marketing strategy. 10 Guest Blogging Tips Know your stuff Network, network, network! Send a […]

Last updated October 2023 Working in SEO really can be an emotional rollercoaster, what with Google’s algorithms and the ever-changing landscape. We feel most other digital marketers will probably concur when we say that SEO and digital marketing is not synonymous with humour. At least, until now… Jump to: Funny SEO Videos | Funny SEO […]

Google recently turned 18 years old (they grow up so fast…) and the search engine remains the UK’s favourite means of scouring the web. But do you remember any of the previous means of searching online? Take a trip down memory lane and explore some of the other notable avenues of search that will leave […]