What’s Good, What’s Great and What’s New

In October 2020, Microsoft launched a new, free analytics tool for webmasters to utilise on their website. Like other analytics platforms, the aim of this tool is to understand your users better and gain insight into how they are using your website.   Our take on this tool is that it complements other analytics tools such as Google […]

With SEO, it’s likely you know the basics. You understand the importance of relevant optimised content, a great page experience, and authoritative backlinks acquired naturally. However, when it comes to ranking your website in Bing specifically, do you know the key differences compared to Google? Well, fortunately for you, Bing has published its ‘Bing Webmaster Guidelines’ […]

In our monthly search update blog, we outline the main updates and changes within the search engine landscape for May, whether they’re minor or major. This month, Google has made some algorithm updates alongside an interesting LGBTQ themed update from Yelp ahead of Pride Month. Read on to find out more.   Google Adds Links To Featured Snippets Leading Back To Google Search Results  Google has begun adding links to […]

Zero-click searches are queries that users input within a search engine that don’t lead to a click on a web property. Discover why they occur and their impact.

In our monthly search update blog, we’ll outline the main updates and changes within search for that month, whether they’re minor or major. This month, we’ve seen some important updates, including the postpone of the Google Page Experience Update, the evolution of zero-click search, and more, read on to discover more on this month’s updates. […]

Facebook Facebook Adds Scheduling Feature for STORIES! This month, Facebook finally announced a new feature for it’s business suite users, much to the joy of paid social advertisers! You can now schedule stories for both Facebook & Instagram. The new option will allow users to create stories within the Facebook Business Suite app, then schedule them to […]

Position 0 is the new position 1. With voice search still gaining momentum, featured snippets are more valuable than ever. Discover how to get featured.

Having the opportunity to write a guest article for a prestigious website is an exciting honour for any blogger or content writer. But, beyond the personal satisfaction of publishing in new spaces, earning guest articles is essential to a business’s digital marketing strategy. 10 Guest Blogging Tips Know your stuff Network, network, network! Send a […]

What Happened on Social Media in February 2021?   It’s been another eventful month for the world of social media, with LinkedIn announcing a range of new initiatives to support health organizations in maximizing their vaccine distribution efforts, Facebook banning news in Australia and Twitter launching a live test of voice recordings in DMs, have a read on to find out what the social channels have been up […]