What’s Good, What’s Great and What’s New

What happened on social media in August 2020?  This month, Twitter and Facebook have begun rolling out updates and changes to their platforms ahead of the upcoming US presidential election.  Alongside this, Chinese owned video-sharing app TikTok is also caught up in a legal storm against Trump, thanks to his attempt to ban the app in […]

Writing a successful blog post requires a big investment. The author must spend plenty of time properly researching their topic, as well as appreciate what they’re dealing with in terms of competing content. Before worrying about this, however, first-time bloggers need to gain a good understanding of what it takes to write content that reads […]

Dwell time… you’ve likely heard the term floating around once or twice, but what actually is it? And most importantly, how concerned do you need to be about it?   What is Dwell Time?  The definition for dwell time can often be confused with other metrics, such as average session duration, average time on page and bounce rate. […]

What happened on social media in July 2020?  This month has been another busy one for the social platforms, particularly for Twitter. With its enormous security breach going down in history, the platform has been in the limelight heavily this month, and not for positive reasons. Read on for a closer look into social media updates for July 2020.  Facebook Updates July 2020  Facebook Rolls Out Face […]

What is the Google Page Experience update & when is it happening?  On the 28th May 2020, Google announced they will be releasing a new ranking algorithm coined the Google Page Experience update. And, from our perspective, it’s one you definitely want to pay attention to.  Google later announced that the Google Page Experience update will be put into place in May 2021. Shape up […]

Citations and backlinks can both benefit your SEO in similar ways but it’s important to be able to differentiate them. Citations are slightly harder to comprehend than backlinks, as you can receive citations in different forms. Check our guide below on how to differentiate the two, and build them into your SEO strategy.    What’s The Difference Between a Citation and […]

What happened on social media in May 2020?  We’re into our third month of the Coronavirus pandemic, and more than ever, we’re seeing the main social channels adapt to the new way of life that we, as individuals, have had to as well. With channels launching messenger chatrooms and adapting the way we use them in line with current circumstances, we investigate how social media has changed this month.   Facebook Updates May 2020   With […]

The Covid-19 outbreak has seen many changes to our daily lives right around the world. As we adapt to the new normality of social distancing and remote working, communities across the globe are pulling together and staying strong during these tough times.   Here in the UK, we demonstrate this every Thursday as we #clapforcarers – a prime example of communities […]

Why is social media so important during Covid-19? Right now, the only way we are contacting our friends and family that live outside our household is through the forms of social media and our phones. So, it goes without saying that the Covid-19 outbreak is making us use the social media platforms we’re already addicted […]