Google

A slightly quieter month for big Google updates in June, however, there are still some need-to-knows coming out of the woodwork, from Google offering up YouTube ad space to third parties, to growing TikTok privacy concerns leaving Google and Apple under fire.  Let’s have a look at what’s been going on this month in the […]

What a month it’s been. Not only has there been 2022’s first core algorithm update, we had Google’s Marketing Live Event announcements, new Google Ads audience targeting features and Google giving some bad SEO advice – yes really! Take a look at what’s been going on for the month of May 2022 in the SEO […]

With Google’s official announcement confirming when Universal Analytics will be replaced with GA4 for good, this blog will answer your burning questions.

Want to capture and scale more voice search traffic? Make sure you’re optimising your content right. Find out why it’s important to write for voice search here.

Have you ever been using Google Search Console and found it a pain when you have to perform multiple filters on URLs or queries to analyse performance the way you want? This is where Google Search Console’s new regular expression feature comes into play. Added in April 2021, Search Console’s regex filtering enables you to […]

In August 2021, it was spotted by many that Google was changing title tags entirely. We’ve seen Google make small changes to title tags before, but this time it’s different. After much speculation, Google announced that they have indeed updated the way that the search engine generates titles – and it’s quite the change! People began to report […]

Position 0 is the new position 1. With voice search still gaining momentum, featured snippets are more valuable than ever. Discover how to get featured.

For many generations, culture before the Internet was kitschy and beige. This moment was relished for its television jingles, Tetris, disembodied radio babble, and those Nokia ringtones we inherited. The laundry list goes on like a familiar song to forgotten lyrics: there’s the cheer of a Sega Mega Drive powering on; the mechanical suction of a VCR gulping up a taped copy of Terminator 2; a pocketful of Gameboy that help us escape during the holidays.   Yet, from the universe of sounds that connect […]

On September 2nd, PPC marketers were met with an unforeseen memo in Google Ads: This tiny notice was all that was provided by Google to inform users of a major change in their reporting. PPC advertisers across the board had no prior knowledge of the change, meaning all of a sudden their insights into their […]