What’s Good, What’s Great and What’s New

Google Search Console (GSC) is a tool that’s often underutilised by SEOs and content writers. This is surprising, because if used correctly, GSC has some extremely valuable capabilities for enhancing keyword optimisation, benchmarking current performance, and coming up with fresh content ideas. In this blog post, we will be focusing on how you can optimally […]

August is here! And we’ve survived (yet another) month of algorithm updates.  Fortunately, we had a warning for July’s update – as a part two to June’s Core update. However, we weren’t privy to the Link Spam update that came out at the end of the month – surprise! If you’ve lost track of everything that’s gone […]

What a month! June has been an algorithmic rollercoaster, and with so many other updates coming our way, this is a round-up you’ll want to pay attention to. A Pause on Cookiepocalypse – Google Delays Cookie-Blocking Plan by Two Years Cookiepocalypse – the controversial plan for Chrome to block third party cookies – may be […]

In October 2020, Microsoft launched a new, free analytics tool for webmasters to utilise on their website. Like other analytics platforms, the aim of this tool is to understand your users better and gain insight into how they are using your website.   Our take on this tool is that it complements other analytics tools such as Google […]

With SEO, it’s likely you know the basics. You understand the importance of relevant optimised content, a great page experience, and authoritative backlinks acquired naturally. However, when it comes to ranking your website in Bing specifically, do you know the key differences compared to Google? Well, fortunately for you, Bing has published its ‘Bing Webmaster Guidelines’ […]

In our monthly search update blog, we outline the main updates and changes within the search engine landscape for May, whether they’re minor or major. This month, Google has made some algorithm updates alongside an interesting LGBTQ themed update from Yelp ahead of Pride Month. Read on to find out more.   Google Adds Links To Featured Snippets Leading Back To Google Search Results  Google has begun adding links to […]

Zero-click searches are queries that users input within a search engine that don’t lead to a click on a web property. Discover why they occur and their impact.

In our monthly search update blog, we’ll outline the main updates and changes within search for that month, whether they’re minor or major. This month, we’ve seen some important updates, including the postpone of the Google Page Experience Update, the evolution of zero-click search, and more, read on to discover more on this month’s updates. […]

Facebook Facebook Adds Scheduling Feature for STORIES! This month, Facebook finally announced a new feature for it’s business suite users, much to the joy of paid social advertisers! You can now schedule stories for both Facebook & Instagram. The new option will allow users to create stories within the Facebook Business Suite app, then schedule them to […]