Our Content Marketing Mix
Here’s how we turn your strategic goals into informative and inspiring content that speaks to your audience.
We give your site a full content audit, updating old pages and identifying opportunities for expansion. We study your audience’s searching habits to deliver data-driven content that meets their needs and delivers you results.
Our in-house team of creatives and writers attract, engage and convert passive readers into ones that love you. Our team incorporates a diverse range of skills that allow us to create unique digital experiences including blogs, ebooks, infographics and more.
Using our digital marketing skills, we make it easy for your audience to engage with your content. Our outreach and distribution channels combine with effective onsite SEO to push your content before the eyes of your audience.
We monitor and analyse performance on web and social channels for data and trends to shape future content. We combine this with management and maintenance of your content, keeping it fresh and up to date.
Quality, Not Quantity
Google favours sites that offer high quality, relevant content. In 2011, Google rolled out the now legendary Panda algorithm update that penalised “low-quality” sites. “Low-quality” sites includes sites that are thin on content and offer little value to people. This applies to sites with next to no content and those full of spammy, irrelevant content.
More recently, Google’s Hummingbird algorithm update pushed the envelope further on the quality of a website’s content. With the dawn of semantic search the relevancy and added value of a website’s content has never been more critical to its ranking success. An MRS content strategy builds you a wealth of high quality content that answers people’s questions with intelligence and authority.
Quality isn’t measured in content length, so you won’t improve your low-quality pages simply by adding more text. What matters is that your content provides the information the user seeks. If you have a website that only has a few pages with thin content, you will rank lower on searches compared to your competitors. Google’s constant evolution, especially in the way it interprets and serves information, is part of the reason why SEO is not a set and forget job.