Best Small PPC Agency
Best Local Campaign (PPC)

Keyword Strategy

★★★★★ Rated 4.9 on
MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

Building The Perfect Keyword Strategy

Understanding what your target audience are searching for is an incredibly important part of your SEO strategy – if not the most important. Our SEO experts consider your current ranking keywords, your business aims and how your customers search to create a targeted keyword strategy that wins you traffic, exposure and conversions. A targeted keyword strategy is core to your brand’s online success; let us build you one that works.

Constructing an effective keyword strategy starts with understanding. Understanding your business, your aims, your customers and, most importantly, how they search. To do this we invest in industry leading software. This allows us to identify competition levels, how often a term is searched online and other key metrics that allow us to prioritise them for targeting.

However, we don’t leave it there. We also take the time to think of the bigger picture, asking many questions along the way – ‘is this a realistic keyword to target?’, ‘could we be influencing users earlier in the buying process?’ This way we ensure we look past simple traffic volumes and ranking potential to ensure the keywords meet your business aims and fuel real, quantifiable growth.

We Do Our Homework

Understanding how your potential customers are searching for a product or service you provide is vital, this allows us to identify their preferred search patterns. Being aware of stages they are at in the buying cycle helps us to build on this – for example:

Interest stage:

Example online search:

Consideration stage:

Example online search:

Intent to purchase stage:

Example online search:

These ‘intent to purchase’ keywords often have lower search volumes and may sometimes be more competitive but the payoff from targeting them is apparent. By reaching people at the point they are ready to buy the visits delivered to your website are far more relevant and likely to carry out your desired actions

What A Great Keyword Strategy
Does For Your Business

A well thought out and properly targeted keyword strategy will not only increase traffic to your website and encourage conversions but it will also increase brand awareness. In addition to getting your brand out there and noticed online, a good keyword strategy sets your website up to educate and inform others. This allows your website to reach potential clients at multiple touch points and cements your brand as an authority in your niche. Further to this, a good keyword strategy will help you sell your products or services to those who would have previously not found your website in search.

It’s also worth remembering that your targeted keyword strategy is just the tip of the iceberg. Keywords are central to every bit of content we create. Even if they are not in the strategy to begin with, we will target your content to relevant search terms.

Our keyword strategies develop and evolve over time. It wouldn’t make sense to neglect a pattern or set of keywords that are ranking highly for you unexpectedly just because they were not part of the original plan. Instead we will proactively target new terms and themes as we discover them, as long as they deliver value to your brand.

Let’s have a chat about your project!

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