Where a lot of digital marketing is in a constant state of flux, whether that’s due to an updated Google algorithm or entry of a new device into the market, one thing remains for certain. A solid technical foundation is still the bedrock of any successful digital marketing campaign. A poor technical website structure will consistently undermine any additional marketing efforts you carry out so let us get your site in line.
Google holds technical adherence in such high regard because, nine times out of ten, bad technical SEO leads to a poor user experience. If you have broken links on-site they point your users to dead pages. If you have poorly optimised images they can lead to long load times. If a page doesn’t have a title tag it may also be hard for a user to understand what purpose it serves which is, you guessed it, poor user experience.
It’s important to never forget that Google is a business and their service is providing searches with the best quality, most relevant content possible. Good technical optimisation is one of the key ways they rate your website and decide whether they should serve it above a competitor’s.
Have you set up Google Analytics Tracking? This is where you will gain the majority of your audience insight.
If applicable, we’ll identify how you can improve the tracking of your customers’ shopping journey.
If you have a Robots.txt file, do you know if the correct things are being ignored by search engines?
Is the structure of your site outlined in a sitemap for search engines, users and crawlers?
Do you have a custom error page set up? Make sure you’re not leaving visitors completely in the dark.
Is your meta data missing or too short in places? We’ll help you find out.
Do you have enough content on your site? And is it optimised and relevant enough for your audience? We’ll let you know
Have you set up Google Search Console? Make sure you can monitor the performance of your website.
Is your website running fast enough on desktop and mobile? If not, users could be put off sooner than you think. We’ll run the correct tests to highlight what can be fixed.
Do you have both www and non-www versions of your site set up the correct way?
If you have both, are they connected?
Are you aware if your website returns any 4XX errors? We’ll identify if your website has any dead internal links.
Do you know what 5XX error codes are? If not, we’ll highlight them and tell you how to fix them.
How many of your website’s pages are indexed in Google, Bing and Yahoo? We can give you exact numbers and tell you why some aren’t showing.
Is your business featured in Google, Bing and Yahoo local listings?
To the untrained eye your website may work perfectly well. However, all you have to do is scratch below the surface (and know where to look) to start to uncover issues that could be damaging your website’s performance. Problems with technical SEO will start to accrue the moment a website goes live and is actively managed.
For example, can you be sure that for every page removed from your website a proper redirect was put in place? How about images? Can you guarantee that every picture uploaded to your website has been properly optimised? These may seem like small things but they add up to a greater whole which can cause serious issues with your online marketing efforts. Until a proper analysis is carried out you can’t be sure what issues may be affecting your website.
Thankfully, more often than not, these issues are relatively easy to fix if you have the correct tools and knowhow. With our suite of industry leading tools and our in-house marketing, design and development teams we can implement fixes for pretty much every technical SEO issue imaginable. Once our analysis is complete we will put together recommendations on what needs to be fixed and in what order to make the biggest difference to your SEO exposure as possible. We can then get to work implementing these fixes.
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