Technical Optimisation

★★★★★ Rated 4.8 on
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MRS Digital - SEO & Digital Agency - Est. 1999
Blue Prior Business Park, 1, Redfields Ln, Church Crookham, Fleet
30 reviews
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Ryan Tring
a month ago-
MRS Digital built and has maintained our website in good order for a number of years now. The website has always been updated in a timely and accurate fashion. If you’re looking for services from a reliable design and marketing agency I would recommend MRS highly.
zzaponline
2 months ago-
We used MRS to implement our SEO for our e-commerce website. From start to finish they have been exceptional. All metrics have improved significantly from sales to SERP rankings, therefore we’ve been able to see a ROI quicker than expected. …More
Louise Howland
2 months ago-
We use MRS Digital for our SEO and PPC campaigns, they are a great company to work with and we are so glad we chose them to help us. In a short time we have already seen some great results with both the SEO and PPC project generating new …More
Lee Stevens
9 months ago-
Since first contacting MRS Digital I have been thoroughly impressed with the service I have received. Both the content of their work and and the standard of their service have been first rate at all times. Always courteous and friendly when …More
Abigail Parker
3 months ago-
The team at MRS Digital have taken on management of our PPC and In the first 4 months working with them, they have doubled measurable revenue generated year on year while maintaining impression share and reducing cost per conversion
Chris Willmott
4 months ago-
Very welcoming, friendly, respectful, tenacious, knowledgeable and keen to support local business as well. PPC and SEO specialists - would definitely recommend.
Markus Scott
11 months ago-
I was lucky enough to attend two superb courses with MRS Digital. (Google Analytics & Google Tag Manager) …More
Jim Ellson
9 months ago-
Fantastic company! Helped a lot with our website, and gave us proper marketing support for around two last years. We're pleased and grateful for your hard work. Thank you!
Montash London
6 months ago-
As Head of Marketing at Montash, I would highly recommend MRS Digital for anyone that is looking to build their content strategy and increase brand awareness through content marketing. The introduction process was simple and MRS Digital …More
Florence Reynolds
a year ago-
I am just so incredibly impressed with the team at MRS Digital! The interpersonal skills and the determination to succeed is credible and I am so so happy that I have got them to work with us. If you need any Digital marketing services - …More
David Thwaites
a year ago-
MRS provides a good balance of skills that directly improves search ranking, traffic and online experience. Over the last 6 months I've been impressed with their desire and ability to understand specific business and industry requirements …More
Paul Barrow
2 years ago-
When we needed a new approach to our business by creating a web platform, Carol and the team at MRS were amongst those we spoke with. …More
Reg Ellis-Bolton
2 years ago-
MRS Digital first designed my website ten years ago. They have provided reviews and support since then and have just completely redesigned the site which includes Smart Phone compatibility. The site is very technical and the team responded …More
Barry Eagle
2 years ago-
You never get a second chance to make a first impression, MRS Digital never needed a second chance. The team at MRS have many qualities and strengths and the most vital facet is "Listening" to the client. In their business is crucial …More
Henny Finch
a year ago-
Great service and lovely to deal with. We are very happy with the project that MRS delivered.
Mike Roberts
2 years ago-
Been dealing with MRS now for many years and have always had great service and feedback. …More
Adam TVC
2 years ago-
MRS manage my location targeted email campaigns to drive sales and site installs. Using Zest I reach my chosen audience with monthly messaging that converts into business. Email is still one of my most effective marketing channels
Eyesite Opticians
2 years ago-
MRS are a great company to help you with your Digital Marketing. Over the past 2 years they have helped us engage with more new and existing customers and I would recommend them to other small and medium size businesses.
Ian Windle
2 years ago-
Carol, Adam and the team at MRS Digital are totally customer focused and can't do enough for you. They are precise and focused in understanding the brief, thorough in designing the solution and customer focused in delivering any follow up. …More
Latin Routes
a year ago-
MRS implemented a rebuild and accelerate programme on our paid search. We are now two months in and the initial results are positive with a 27.4% improvement in the efficiency of our spend.
Socom Tactical airsoft
a year ago-
We have been using MRS for about 18 months Work has all ways been on point and kept in constant contact.
Alison Ellis
2 years ago-
A very professional & efficient company that have helped me understand how to grow my business through SEO.
ovlovt5se
2 years ago-
Wonderful company, friendly staff and get things done on time every time. I wouldn't hesitate to recommend MRS Digital as I'm super impressed.
Lucy Prosser
3 years ago-
“I contacted Adam at MRS solutions in a desperate plea for help with my website. He and all the team at MRS have been amazing. They have gone out of their way to help me. My site has been re-designed, SEO has been implemented properly and …More
Gary Webb
2 years ago-
Great digital agency. Used for nearly two years now for website launches and ongoing SEO work.
CCL Wetrooms - Wet Room Drain Products Manufacturer & Supplier
3 years ago-
"Thanks to the development and optimisation of our new website by MRS, we’ve seen an over 100% increase in visitor numbers and the right customers are now finding us. The team at MRS are a pleasure to work with and are always at the end of …More
faye parker
2 years ago-
Great team who work with you to understand your business and develop a strategy that helps the business grow.
Jade Bing
2 years ago-
I would highly recommend MRS Digital, they were very professional and helpful.

Why Is Technical SEO Important?

Where a lot of digital marketing is in a constant state of flux, whether that’s due to an updated Google algorithm or entry of a new device into the market, one thing remains for certain. A solid technical foundation is still the bedrock of any successful digital marketing campaign. A poor technical website structure will consistently undermine any additional marketing efforts you carry out so let us get your site in line.

Google holds technical adherence in such high regard because, nine times out of ten, bad technical SEO leads to a poor user experience. If you have broken links on-site they point your users to dead pages. If you have poorly optimised images they can lead to long load times. If a page doesn’t have a title tag it may also be hard for a user to understand what purpose it serves which is, you guessed it, poor user experience.

It’s important to never forget that Google is a business and their service is providing searches with the best quality, most relevant content possible. Good technical optimisation is one of the key ways they rate your website and decide whether they should serve it above a competitor’s.

What We Analyse

Analytics Configuration

Have you set up Google Analytics Tracking? This is where you will gain the majority of your audience insight.

Ecommerce Tracking (if applicable)

If applicable, we’ll identify how you can improve the tracking of your customers’ shopping journey.

Robots.txt file

If you have a Robots.txt file, do you know if the correct things are being ignored by search engines?

Sitemaps – XML & HTML

Is the structure of your site outlined in a sitemap for search engines, users and crawlers?

Custom 404 Page

Do you have a custom error page set up? Make sure you’re not leaving visitors completely in the dark.

Meta Data

Is your meta data missing or too short in places? We’ll help you find out.

Internal Content

Do you have enough content on your site? And is it optimised and relevant enough for your audience? We’ll let you know

Google Search Console Configuration

Have you set up Google Search Console? Make sure you can monitor the performance of your website.

Speed (Mobile & Desktop)

Is your website running fast enough on desktop and mobile? If not, users could be put off sooner than you think. We’ll run the correct tests to highlight what can be fixed.

Canonical URLs

Do you have both www and non-www versions of your site set up the correct way?

Linked Search Console & Analytics

If you have both, are they connected?

4XX errors

Are you aware if your website returns any 4XX errors? We’ll identify if your website has any dead internal links.

5XX server errors

Do you know what 5XX error codes are? If not, we’ll highlight them and tell you how to fix them.

Indexed Pages

How many of your website’s pages are indexed in Google, Bing and Yahoo? We can give you exact numbers and tell you why some aren’t showing.

Local Search Listings

Is your business featured in Google, Bing and Yahoo local listings?

But My Site Works Fine

To the untrained eye your website may work perfectly well. However, all you have to do is scratch below the surface (and know where to look) to start to uncover issues that could be damaging your website’s performance. Problems with technical SEO will start to accrue the moment a website goes live and is actively managed.

For example, can you be sure that for every page removed from your website a proper redirect was put in place? How about images? Can you guarantee that every picture uploaded to your website has been properly optimised? These may seem like small things but they add up to a greater whole which can cause serious issues with your online marketing efforts. Until a proper analysis is carried out you can’t be sure what issues may be affecting your website.

How Do We Fix These Problems

Thankfully, more often than not, these issues are relatively easy to fix if you have the correct tools and knowhow. With our suite of industry leading tools and our in-house marketing, design and development teams we can implement fixes for pretty much every technical SEO issue imaginable. Once our analysis is complete we will put together recommendations on what needs to be fixed and in what order to make the biggest difference to your SEO exposure as possible. We can then get to work implementing these fixes.

Let’s have a chat about your project!

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